9個因過于超前而失敗的創業理念

????寵物食品快遞

????把自家的萌寵當親人和孩子一樣照顧的“狗奴”、“貓奴”大有人在。而且寵物一族的規模在“.com”時代之后仍在繼續加大。Pets.com是“.com”時代一家非常出名的高估值網站，只可惜被一個簡單的物流問題所累：1999年的時候，對于大部分消費者來說，從網上隔著大半個國家買狗糧在經濟上并不劃算。

????如今隨著全國性的快遞網絡的發展，好幾家公司又拾起了寵物食品快遞的生意。Pletflow.com在2014年的營收預計達到5000萬美元以上。一家名叫Bark&Co的狗糧公司聲稱，它每年的業務額達到了1億美元。就連Petco公司也推出了一項重復快遞服務。

????Pet food delivery

????The market for “pet parents,” who treat their dogs as well as children is a massive one, and that has only grown since the days of the dotcom bubble. But Pets.com, the most famous dotcom-era blow-up, was plagued by a simple logistical issue: In 1999, it didn’t make financial sense to ship giant bags of pet food across the country.

????Today, several companies have taken advantage of improvements from an improved national delivery network and revived this idea. Petflow.com expected $50 million in sales in 2014 and Bark&Co, a dog supply delivery service, claims it is a $100 million-per-year business. Even Petco has launched a repeat delivery service.