從麥當勞到芭比：陷入困境的5個經典品牌

????健怡可樂

????這款產品基本上已是無可救藥了。由于近年來人人皆知含糖飲料與肥胖有關，碳酸飲料的銷量已經持續十年下降，作為美國第三大碳酸飲料品牌的健怡可樂更是首當其沖。由于健怡可樂使用了甜味更濃重的阿斯巴甜，加之有研究表明健怡可樂也有可能導致體重增加，使得很多消費者認為它存在健康風險。上周三發布的銷量數據表明，健怡可樂的銷量比去年同期下降了6%。不過同期數據表明，可口可樂及其旗下其它碳酸飲料的銷量上漲了1%——這也是9個季度以來第一次上漲。（財富中文網）

????譯者：樸成奎

????審校：任文科

????Diet Coke

????There’s no way around it: soda sales are down overall, and have been for a decade, largely due to the the sugary beverages’ link to obesity. The nation’s third most popular carbonated beverage, Diet Coke, has taken the worst dive of late. The beverage is being viewed by consumers as unhealthy due to its sweetener aspartame and possible associated health risks, in addition to studies suggestingdiet sodas may actually contribute to weight gain. The latest sales numbers reported Wednesday show a decline of 6% from those a year ago. However, the same numbers show Coca-Cola and its other soda offerings up by 1%–the first rise in nine quarters.