麥當(dāng)勞肯德基在中國啟用移動(dòng)支付

????麥當(dāng)勞和百勝餐飲集團(tuán)旗下的肯德基近期相繼宣布，將在中國實(shí)施移動(dòng)支付計(jì)劃，以吸引國內(nèi)數(shù)億在日常生活中使用移動(dòng)設(shè)備越加頻繁的智能手機(jī)用戶。

????移動(dòng)支付在美國已加速鋪開，像星巴克這樣的連鎖店正在其零售網(wǎng)點(diǎn)大力推動(dòng)技術(shù)升級(jí)。現(xiàn)在各連鎖餐飲巨頭意識(shí)到，也需要將這樣的技術(shù)應(yīng)用到中國。

????據(jù)《華爾街日報(bào)》報(bào)道，麥當(dāng)勞本季度已經(jīng)在中國啟動(dòng)移動(dòng)支付和點(diǎn)餐的試點(diǎn)項(xiàng)目。百勝最近表示，其旗下的肯德基已與阿里巴巴聯(lián)手在中國4500多家門店中的700家推出移動(dòng)支付服務(wù)。

????報(bào)道稱，專家認(rèn)為，移動(dòng)支付在中國的發(fā)展速度事實(shí)上比美國更快，因?yàn)閲藢?duì)信用卡的使用不及美國那么普遍。許多中國本土零售商已經(jīng)使用移動(dòng)支付，而沃爾瑪和肯德基則是外資同業(yè)中的先行者。（財(cái)富中文網(wǎng)）

????譯者：Donna

????校對(duì)：詹妮

????McDonald’s and Yum Brands’ KFC have each recently unveiled plans to tinker with mobile payments in China, a move to lure the nation’s hundreds of millions smartphone users that increasingly use those devices for their day-to-day needs.

????Mobile payment adoption has already accelerated here in the U.S., with restaurant chains such as Starbucks SBUX 0.12% aggressively adding the tech upgrade to their retail locations. Restaurant chains are now figuring out they need to employ that technology in China, too.

????McDonald’s MCD -0.54% is starting mobile payments and ordering in China under a pilot program in the current quarter, according to The Wall Street Journal. Yum YUM -0.96% recently said its KFC business teamed up with Alibaba BABA -2.24% to launch a mobile-payment service for 700 of its 4,500-plus stores in the country.

????Experts say that mobile payments are actually taking off faster in China than in the U.S., the Journal reported, because the Chinese don’t use credit cards as widely as American consumers. And while many home-grown retailers already use mobile payments, Wal-Mart WMT 0.93% and KFC are actually early adopters among their peers.