蘋果

????門店數(shù)量：300多家

????第一家門店：弗吉尼亞州泰森角，2001年5月19日開張。

????負(fù)責(zé)人：前負(fù)責(zé)人為榮恩?約翰遜，現(xiàn)由高級(jí)副總裁約翰?布勞威特負(fù)責(zé)。

????圣克拉拉店的顧客人數(shù)：40人

????店內(nèi)員工：35人

????迎賓員工：3人

????來(lái)自員工的問候：4次

????最佳問候：“嘿，您這身夾克真帥……您今天想買些什么？”

????自稱不拿銷售提成的員工人數(shù)：0人。

????表示我正在看的一款筆記本并不適合我的員工人數(shù)：0人。

????站在Kinect體感游戲機(jī)前面伴著布蘭妮的《Toxic》扭動(dòng)身體的男性員工人數(shù)：0人。

????公司折扣：提供選擇性的折扣。

????促銷活動(dòng)：無(wú)。（“沒錯(cuò)，蘋果基本不搞促銷。”）

????聽說(shuō)我在找微軟PC后，一名員工的反應(yīng)：“哥們兒，微軟可能便宜點(diǎn)，但蘋果的質(zhì)量沒得說(shuō)。我們的客戶服務(wù)無(wú)可匹敵。（同時(shí)碰了碰拳頭）”

????譯者：樸成奎

Apple

????Stores: 300-plus

????First store: Tysons Corner, Virginia on May 19, 2001

????Executive-in-charge: Formerly Ron Johnson; currently, Senior Vice President John Browett

????Customers at the Santa Clara store: 40

????Employees on the floor: 35

????Employees at the entrance: 3

????Employee greetings: 4

????Best greeting: "Hey, I really love that jacket... So, what are you in the market for?"

????Employees who said they don't receive commission: 0

????Employees who said I wouldn't want the laptop I was looking at: 0

????Male employees writhing to "Toxic," by Britney Spears, via Microsoft Kinect: 0

????Corporate discounts: Yes, selective.

????Sales promotions: None. ("Yeah, Apple doesn't really do that.")

????One employee's reaction when told I was also looking at PC's: "Bro, they may be cheaper, but Apple's all about quality. Our customer service can't be beat. [fist bump]"