“社會認同”不再是融資利器

????因此，如果你是一位創始人，別太擔心這些名頭。想清楚你想和誰合作，想好理由如何吸引他們的參與，然后建立關系。

????如果你是天使投資人，沒時間真正了解一家公司，只是跟風，你最好在早期就成為有限合伙人，讓他們為你做事。

????如果你是顧問，請專注于增加價值。如果你不能提供所獲股權兩倍的價值，請靠邊站。

????亨特?沃克（Hunter Walk）是谷歌（Google）產品管理總監，其Twitter賬號為@hunterwalk。

????譯者：早稻米

????So if you're a founder, don't worry as much about signaling. Figure out who you want to work with, have a great rationale for involving them and then build a relationship.

????For angel investors, if you don't have time to actually understand a company and are just following social proof, you're better off becoming a LP in an early stage fund and letting them do it for you.

????For advisors, please focus on adding value. If you're not delivering 2x more than your equity is worth, consider stepping aside.

????Hunter Walk (@hunterwalk) is a director of product management at Google.