蘋果股票為什么讓人如此癡迷？
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????為什么這么瘋狂？“它是一只人氣股，”Bernstein分析師托尼?撒肯納希說：“（蘋果）每次推出的新產品都令人激動。新聞報道總是在討論蘋果新產品賣得如何如何之好，結果更是推波助瀾，影響到了購買行為。”專業投資經理們也像散戶一樣著迷。“他們都有iPhone和iPad，”撒肯納希稱。“他們走到零售店，看到長長的隊伍。其他東西，比如企業軟件，絕對做不到這一點。” ????對于那些堅持將籃子里裝滿蘋果的人而言，這只股票給他們創造了巨大的財富。撒肯納希表示，今年某個時候，蘋果對標普500指數的漲幅貢獻達到了17%。過去十年，蘋果股價累計上漲約7800%，遠遠高于標普500的54%。如果2002年12月投資50,000美元購入蘋果股票，今天的市值已達到390萬美元。 ????譯者：早稻米 |
????Why such fervor? "It's an emotional stock," explains Bernstein analyst Toni Sacconaghi. "People get excited about the new product. The news flow about how well the new products are selling intensifies that excitement, which affects the buying behavior." Professional money managers get caught up just as easily as individual investors do. "They have iPhones and iPads," says Sacconaghi. "They go to the stores and see the massive lines. You can't really do that with, say, enterprise software." ????For those with the fortitude to put all their apples in this basket, the stock has been a fabulous wealth creator. At one point this year, Apple was responsible for 17% of the gains of the entire Standard & Poor's 500 (SPX), according to Sacconaghi. Over the past 10 years, the stock has soared some 7,800%, vs. 54% for the S&P 500. A $50,000 investment in Apple in December 2002 would be worth $3.9 million today. |
