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          阿里IPO:所有你需要知道的事

          阿里IPO:所有你需要知道的事

          Laura Lorenzetti 2014-09-19
          今日,阿里巴巴就將進(jìn)行IPO,我們不妨了解下這家中國(guó)最大電商的業(yè)務(wù)、前景和財(cái)務(wù)細(xì)節(jié)。

          ????阿里巴巴有何過(guò)人之處?

          ????阿里巴巴是中國(guó)最大的電子商務(wù)公司,在中國(guó)人的日常生活中扮演重要角色。其業(yè)務(wù)模式類(lèi)似于eBay,扮演著買(mǎi)家和賣(mài)家之間的中間人角色。阿里巴巴上一年年收入85億美元,通過(guò)其網(wǎng)站銷(xiāo)售的產(chǎn)品價(jià)值超過(guò)3,000億美元,今年,銷(xiāo)售額還將大幅增長(zhǎng)。二季度收入增長(zhǎng)46%,其中很大一部分來(lái)自移動(dòng)設(shè)備端交易的銷(xiāo)售額強(qiáng)勁增長(zhǎng)。

          ????而且,阿里巴巴在B2B領(lǐng)域也非常成功,而亞馬遜和eBay尚未在這一領(lǐng)域取得突破。大小企業(yè)都能通過(guò)阿里巴巴的網(wǎng)絡(luò)銷(xiāo)售平臺(tái)訂購(gòu)辦公用品,從普通的打印紙和鉛筆,到更為復(fù)雜的定制汽車(chē)發(fā)動(dòng)機(jī)和零件。批發(fā)收入在總收入中占比仍較小(11.8%),但對(duì)阿里巴巴而言是一個(gè)潛在增長(zhǎng)領(lǐng)域。

          ????阿里巴巴在培養(yǎng)女性高管方面也成績(jī)驕人。該公司18位創(chuàng)始人中有三分之一是女性,彭蕾和武衛(wèi)兩位女性高管更是阿里巴巴IPO的幕后推手。

          ????阿里巴巴是否值得投資

          ????這是一個(gè)極為重要又難以回答的問(wèn)題。《財(cái)富》(Fortune)雜志的史蒂夫?甘德?tīng)柡托ざ?杜利在電視上進(jìn)行了辯論。甘德?tīng)柋硎荆⒗锇桶偷墓善弊罱K可能遠(yuǎn)超華爾街銀行家給出的估值。與之相反,杜利建議不要買(mǎi)入阿里巴巴股票:阿里巴巴可能正邁向成功,但這不足以證明該公司值得投資。兩人誰(shuí)對(duì)誰(shuí)錯(cuò)?答案很快就將揭曉。(財(cái)富中文網(wǎng))

          ????譯者:Irene

          ????What’s so great about Alibaba?

          ????Alibaba is China’s largest e-commerce company–and a big part of daily Chinese life. It has a business model similar to eBay in that it acts as a middleman between buyers and sellers. Alibaba had an annual revenue of $8.5 billion on over $300 billion worth of goods sold on its sites, and its sales are on track to well surpass that this year. Second quarter revenue grew 46%, much of that due to strong sales growth through transaction on mobile devices.

          ????Alibaba has also successfully gone where Amazon and eBay have yet to break through: business-to-business products. Alibaba’s online sales platform lets businesses – big and small – to order supplies, from vanilla copy paper and pencils to more elaborate custom-built car engines and parts. Wholesale revenues are still a small piece of the overall –11.8% of total revenue–but represents an area of potential growth for the online retailer.

          ????The Chinese retailer has a standout track record for developing talented women in its top ranks. A third of Alibaba’s 18 co-founders are women, and two top females, Lucy Peng and Maggie Wu, are the duo responsible for the company’s IPO behind the scenes.

          ????So, is Alibaba a good investment?

          ????This is the billion dollar question. Fortune’s Stephen Gandel and Shawn Tully sat down to battle it out on camera. Gandel says that shares of the Chinese retailer might end up being worth much more than Wall Street bankers seem to think. Tully, on the other hand, says stay away: Alibaba may be on its way to success, but that’s not nearly nearly enough to make it a good investment. We’ll soon find out who was right.

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