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          ChatGPT正逐漸成為消費(fèi)產(chǎn)品,Claude在商業(yè)領(lǐng)域更具優(yōu)勢(shì)

          Beatrice Nolan
          2025-09-17

          OpenAI和Anthropic的研究凸顯了不同的人工智能模型是如何針對(duì)特定工作和非工作任務(wù)進(jìn)行定制的。

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          圖片來源:GETTY IMAGES

          人工智能領(lǐng)域的競(jìng)爭(zhēng)對(duì)手Anthropic和OpenAI發(fā)布了兩項(xiàng)對(duì)標(biāo)研究,揭示用戶使用其旗艦產(chǎn)品ChatGPT和Claude的情況。這兩項(xiàng)研究均對(duì)海量用戶對(duì)話數(shù)據(jù)集展開分析,考察工作相關(guān)與非工作相關(guān)對(duì)話場(chǎng)景。

          盡管兩家公司采用的數(shù)據(jù)集和研究方法存在差異,但OpenAI的分析表明ChatGPT消費(fèi)版主要用于個(gè)人用途以及探索性活動(dòng),而Anthropic的研究則顯示Claude.ai和Claude API主要用于編程、研究和教育等工作相關(guān)任務(wù)。

          根據(jù)OpenAI發(fā)布的研究報(bào)告,大部分ChatGPT對(duì)話與工作并無關(guān)聯(lián)。非工作類消息占比超70%(較2024年6月的53%顯著上升),而工作相關(guān)查詢僅占27%(較一年前的47%大幅下降)。

          研究表明ChatGPT正逐漸從企業(yè)工具轉(zhuǎn)為通用消費(fèi)產(chǎn)品。研究人員將ChatGPT最常見的三類對(duì)話主題歸為實(shí)用指導(dǎo)、寫作輔助及信息檢索,這三類主題的對(duì)話量占所有對(duì)話量的近78%。

          然而,值得注意的是,OpenAI的數(shù)據(jù)集僅涵蓋ChatGPT消費(fèi)版套餐(免費(fèi)版、Plus版、Pro版)使用情況,并不包括Teams、企業(yè)版或教育版等非消費(fèi)版套餐。

          研究發(fā)現(xiàn),當(dāng)ChatGPT用于工作場(chǎng)景,用戶將其當(dāng)作顧問或研究助手來使用時(shí),似乎能夠從中獲得最大價(jià)值,而非直接要求其執(zhí)行任務(wù)。研究人員在報(bào)告中指出,ChatGPT主要通過輔助決策來提升員工工作效率。研究還發(fā)現(xiàn),高薪專業(yè)技術(shù)崗位用戶更傾向于將ChatGPT用于工作場(chǎng)景。

          研究發(fā)現(xiàn),寫作(包括編輯和起草)是最常見的工作應(yīng)用場(chǎng)景,占工作相關(guān)消息的42%,在從事管理和商業(yè)的用戶群體中,其占比更是超過一半。在這些請(qǐng)求中,約三分之二是針對(duì)現(xiàn)有文本進(jìn)行修改,而非從頭創(chuàng)作文本。

          使用ChatGPT完成編碼任務(wù)的人數(shù)更少,僅有4.2%的消息與計(jì)算機(jī)編程相關(guān),而Claude的這一占比為36%。在該研究考察的七大領(lǐng)域中,涵蓋計(jì)算機(jī)編程的“技術(shù)支持”類別,用戶滿意度顯著低于其他類別。

          相比之下,Anthropic的研究發(fā)現(xiàn),Claude被廣泛用于與工作相關(guān)的生產(chǎn)力提升,尤其是在編碼、教育和研究領(lǐng)域。

          從全球范圍來看,數(shù)學(xué)任務(wù)和編程是Claude.ai的主要應(yīng)用場(chǎng)景。在其他領(lǐng)域中,增長(zhǎng)最快的是教育領(lǐng)域——自2024年12月以來增長(zhǎng)約35%,目前占總使用量的近13%;科學(xué)研究領(lǐng)域目前約占總使用量的7%。傳統(tǒng)辦公與商業(yè)任務(wù)占比有所下滑:管理類任務(wù)占比從5%降至3%,商業(yè)及金融運(yùn)營(yíng)占比從6%降至3%。

          企業(yè)用戶(尤其是通過API使用Claude的用戶)主要將該工具用于自動(dòng)化程度高的工作場(chǎng)景,普遍采用“全任務(wù)委托”模式——與Claude.ai上約50%的任務(wù)實(shí)現(xiàn)自動(dòng)化相比,通過API調(diào)用時(shí),高達(dá)77%的任務(wù)實(shí)現(xiàn)了自動(dòng)化。研究表明企業(yè)正將該技術(shù)用于工作自動(dòng)化,且以非協(xié)作形式開展。這類以商業(yè)為導(dǎo)向的交互主要集中在編碼領(lǐng)域(占API使用量的44%)及行政支持領(lǐng)域。另有5%的API使用量用于開發(fā)或評(píng)估人工智能系統(tǒng)。

          這兩項(xiàng)對(duì)標(biāo)的研究表明,用戶會(huì)根據(jù)任務(wù)類型選擇特定模型或產(chǎn)品。

          ChatGPT正日益成為個(gè)人或探索性工具,用于寫作、信息檢索、通用咨詢及日常互動(dòng);而Claude則是更側(cè)重于工作場(chǎng)景的生產(chǎn)力工具,在編程、研究以及業(yè)務(wù)自動(dòng)化等領(lǐng)域得到廣泛應(yīng)用。例如Claude長(zhǎng)期以來備受軟件工程師青睞。這種市場(chǎng)分化態(tài)勢(shì)也表明,不同人工智能公司可能正在開拓互補(bǔ)細(xì)分市場(chǎng),而非展開全面且直接的競(jìng)爭(zhēng)。(財(cái)富中文網(wǎng))

          譯者:中慧言-王芳

          人工智能領(lǐng)域的競(jìng)爭(zhēng)對(duì)手Anthropic和OpenAI發(fā)布了兩項(xiàng)對(duì)標(biāo)研究,揭示用戶使用其旗艦產(chǎn)品ChatGPT和Claude的情況。這兩項(xiàng)研究均對(duì)海量用戶對(duì)話數(shù)據(jù)集展開分析,考察工作相關(guān)與非工作相關(guān)對(duì)話場(chǎng)景。

          盡管兩家公司采用的數(shù)據(jù)集和研究方法存在差異,但OpenAI的分析表明ChatGPT消費(fèi)版主要用于個(gè)人用途以及探索性活動(dòng),而Anthropic的研究則顯示Claude.ai和Claude API主要用于編程、研究和教育等工作相關(guān)任務(wù)。

          根據(jù)OpenAI發(fā)布的研究報(bào)告,大部分ChatGPT對(duì)話與工作并無關(guān)聯(lián)。非工作類消息占比超70%(較2024年6月的53%顯著上升),而工作相關(guān)查詢僅占27%(較一年前的47%大幅下降)。

          研究表明ChatGPT正逐漸從企業(yè)工具轉(zhuǎn)為通用消費(fèi)產(chǎn)品。研究人員將ChatGPT最常見的三類對(duì)話主題歸為實(shí)用指導(dǎo)、寫作輔助及信息檢索,這三類主題的對(duì)話量占所有對(duì)話量的近78%。

          然而,值得注意的是,OpenAI的數(shù)據(jù)集僅涵蓋ChatGPT消費(fèi)版套餐(免費(fèi)版、Plus版、Pro版)使用情況,并不包括Teams、企業(yè)版或教育版等非消費(fèi)版套餐。

          研究發(fā)現(xiàn),當(dāng)ChatGPT用于工作場(chǎng)景,用戶將其當(dāng)作顧問或研究助手來使用時(shí),似乎能夠從中獲得最大價(jià)值,而非直接要求其執(zhí)行任務(wù)。研究人員在報(bào)告中指出,ChatGPT主要通過輔助決策來提升員工工作效率。研究還發(fā)現(xiàn),高薪專業(yè)技術(shù)崗位用戶更傾向于將ChatGPT用于工作場(chǎng)景。

          研究發(fā)現(xiàn),寫作(包括編輯和起草)是最常見的工作應(yīng)用場(chǎng)景,占工作相關(guān)消息的42%,在從事管理和商業(yè)的用戶群體中,其占比更是超過一半。在這些請(qǐng)求中,約三分之二是針對(duì)現(xiàn)有文本進(jìn)行修改,而非從頭創(chuàng)作文本。

          使用ChatGPT完成編碼任務(wù)的人數(shù)更少,僅有4.2%的消息與計(jì)算機(jī)編程相關(guān),而Claude的這一占比為36%。在該研究考察的七大領(lǐng)域中,涵蓋計(jì)算機(jī)編程的“技術(shù)支持”類別,用戶滿意度顯著低于其他類別。

          相比之下,Anthropic的研究發(fā)現(xiàn),Claude被廣泛用于與工作相關(guān)的生產(chǎn)力提升,尤其是在編碼、教育和研究領(lǐng)域。

          從全球范圍來看,數(shù)學(xué)任務(wù)和編程是Claude.ai的主要應(yīng)用場(chǎng)景。在其他領(lǐng)域中,增長(zhǎng)最快的是教育領(lǐng)域——自2024年12月以來增長(zhǎng)約35%,目前占總使用量的近13%;科學(xué)研究領(lǐng)域目前約占總使用量的7%。傳統(tǒng)辦公與商業(yè)任務(wù)占比有所下滑:管理類任務(wù)占比從5%降至3%,商業(yè)及金融運(yùn)營(yíng)占比從6%降至3%。

          企業(yè)用戶(尤其是通過API使用Claude的用戶)主要將該工具用于自動(dòng)化程度高的工作場(chǎng)景,普遍采用“全任務(wù)委托”模式——與Claude.ai上約50%的任務(wù)實(shí)現(xiàn)自動(dòng)化相比,通過API調(diào)用時(shí),高達(dá)77%的任務(wù)實(shí)現(xiàn)了自動(dòng)化。研究表明企業(yè)正將該技術(shù)用于工作自動(dòng)化,且以非協(xié)作形式開展。這類以商業(yè)為導(dǎo)向的交互主要集中在編碼領(lǐng)域(占API使用量的44%)及行政支持領(lǐng)域。另有5%的API使用量用于開發(fā)或評(píng)估人工智能系統(tǒng)。

          這兩項(xiàng)對(duì)標(biāo)的研究表明,用戶會(huì)根據(jù)任務(wù)類型選擇特定模型或產(chǎn)品。

          ChatGPT正日益成為個(gè)人或探索性工具,用于寫作、信息檢索、通用咨詢及日常互動(dòng);而Claude則是更側(cè)重于工作場(chǎng)景的生產(chǎn)力工具,在編程、研究以及業(yè)務(wù)自動(dòng)化等領(lǐng)域得到廣泛應(yīng)用。例如Claude長(zhǎng)期以來備受軟件工程師青睞。這種市場(chǎng)分化態(tài)勢(shì)也表明,不同人工智能公司可能正在開拓互補(bǔ)細(xì)分市場(chǎng),而非展開全面且直接的競(jìng)爭(zhēng)。(財(cái)富中文網(wǎng))

          譯者:中慧言-王芳

          Rival AI companies Anthropic and OpenAI have released dueling studies that paint a picture of how people are using their flagship products, ChatGPT and Claude. Both pieces of research analyzed large datasets of user conversations, examining work and non-work-related conversations.

          While the two companies used different datasets and methods, OpenAI’s analysis suggests the consumer versions of ChatGPT are used mainly for personal and exploratory purposes, whereas Anthropic’s findings show Claude.ai and Claude API are primarily used for work-related tasks like coding, research, and education.

          According to the study released by OpenAI, most ChatGPT conversations aren’t about work at all. Non-work-related messages made up more than 70% of all usage, up from 53% in June 2024, while work-related queries made up 27% of all messages, down from 47% of total conversations a year ago.

          The research suggests that ChatGPT is becoming more of a general consumer product than an enterprise tool. The three most common ChatGPT conversation topics were categorized by researchers as practical guidance, writing, and seeking information: these three categories collectively account for nearly 78% of all messages.

          However, it is worth noting that OpenAI’s dataset covered usage on consumer ChatGPT Plans (Free, Plus, Pro) and did not include non-consumer plans such as Teams, Enterprise, or Education.

          When ChatGPT was used for work, the study found that users appear to derive the most value when using the chatbot like an advisor or research assistant, rather than asking it to perform tasks directly. The researchers argue in the study that ChatGPT boosts worker productivity primarily through decision support. It also found that users in highly-paid professional and technical occupations are more likely to use ChatGPT for work.

          The study found that writing tasks, which included editing and drafting, were the most common work use, accounting for 42% of work-related messages and more than half of all messages for users in management and business occupations. Around two-thirds of these requests were to modify existing text rather than create original text from scratch.

          The number of people using ChatGPT for coding tasks is even smaller, with only 4.2% of total messages related to computer programming, compared to Claude’s 36%. Technical Help, the umbrella category that included computer programming, also had the lowest apparent user satisfaction of seven categories that the study examined.

          In contrast, research from Anthropic found that Claude is used heavily for work-related productivity, especially coding, education, and research.

          Mathematical tasks and coding were the dominant activities globally for Claude.ai. Among other domains, the fastest-growing areas are education, which has increased by roughly 35% since December 2024 and now accounts for just shy of 13% of all use, and scientific research, which now represents around 7% of usage. In contrast, traditional office and business tasks have declined: management-related tasks have fallen from 5% to 3%, and business and financial operations have decreased from 6% to 3%.

          Businesses, particularly those using Claude through the API, primarily use the tool for automation-heavy work, often for “full task delegation,” with 77% of API tasks automated compared to roughly 50% on Claude.ai. The research suggests businesses are using the technology to automate rather than collaborate on work. These business-focused interactions are concentrated in coding, which accounts for 44% of API use, as well as administrative support. A further 5% of API usage is dedicated to developing or evaluating AI systems.

          The dueling studies suggest that users are favoring specific models or products for different types of tasks.

          ChatGPT is emerging increasingly as a personal or exploratory tool, used for writing, information-seeking, general advice, and casual interaction, while Claude is a more work-focused productivity tool, used heavily for coding, research, and business automation. For example, Claude has been popular among software engineers for some time. This market split also suggests that different AI companies could be carving out complementary niches rather than directly competing on all fronts.

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