中國超級富豪為何對超級游艇不感冒？

????與此同時，許多人也沒有放棄中國市場。大部分超級游艇經銷商和制造商都表示，他們只是在等待時機。有些公司已經開始試水中國市場，比如在香港或新加坡開設商店，這兩個地方都有很多中國移民，而且那里的基礎設施也更適合游艇。

????英國的游艇設計公司Spirit Yachts去年在香港開設了分公司，倫敦的Burgess Yachts公司也將于今年晚些時候在新加坡開設分號。Burgess Yachts公司CEO喬納森?貝克特表示：“我們正在慢慢準備中國市場的好轉。屆時，它將是一個龐大的市場。”

????很多人認同中國時代終將來臨，只不過可能還得等上十幾年甚至更久。貝克特說：“中國是否是超級游艇的新市場？答案是：至少現在還不是。目前的主要市場仍然是北美、歐洲、海灣地區和中東。”Burgess和許多其他游艇公司正在把主要精力集中在傳統市場上，而且銷量也正在上升。Wealth-X公司的數據顯示，去年全球超級富豪花在游艇上的錢達到了220億美元。

????游艇行業必須清楚，這個行業花了30年時間才在西方國家形成氣候。要讓游艇在東方流行起來，也得花上不少時間。（財富中文網）

????譯者：樸成奎

????審校：任文科

????Meanwhile, China is not being written off as a market. Most superyacht brokers and builders say they are just biding their time. Some have dipped their toes into the Chinese market by opening a shop in nearby Hong Kong or Singapore, which both have a strong expat population and infrastructure better-suited to yachting.

????UK-based yacht designer Spirit Yachts opened in Hong Kong last year, while London-based Burgess Yachts is opening in Singapore later this year. “We are slowly preparing for when China comes on stream – when it does, it will come big,” said Jonathan Beckett, chief executive of Burgess.

????Many agree that China’s time will come, but just not for the next decade or so. “Is China the new market for superyachts? Not yet – is the answer. North America, Europe, the Gulf and the Middle East are still the markets of today,” said Beckett. Burgess, like many others, is refocusing efforts on traditional markets, and sales are on the up. Last year the ultra high net worth spent a combined $22 billion on yachts, according to data from Wealth-X.

????What the industry must remember is that it took 30 years to build a superyacht market in the West, so it may still catch on in the East.