“教你致富網(wǎng)”創(chuàng)始人談成功秘訣

自從2004年他的網(wǎng)站“教你致富網(wǎng)”（I will Teach You to Be Rich，以下簡(jiǎn)稱IWT）上線以來(lái)，米特·塞西在“千禧一代”中已經(jīng)建立起了一個(gè)忠實(shí)的粉絲群。在這12年間，塞西還寫(xiě)了一本風(fēng)靡一時(shí)的暢銷書(shū)?，F(xiàn)在，他的網(wǎng)站已經(jīng)做到了上百萬(wàn)美元，付費(fèi)用戶超過(guò)3萬(wàn)人。塞西還創(chuàng)辦了一家叫做GrowthLab.com的網(wǎng)站，讓廣大創(chuàng)業(yè)者可以利用這一資源建立和培養(yǎng)線上業(yè)務(wù)。塞西稱該網(wǎng)站“沒(méi)有提供任何廢話、花而不實(shí)的宣傳和瞎碰亂撞的策略?！?

不久前，塞西參加了Product Hunt網(wǎng)站舉辦的一場(chǎng)線上直播訪談，其間談到了企業(yè)的增長(zhǎng)戰(zhàn)略、時(shí)間管理和瑜珈等方面的話題。

企業(yè)增長(zhǎng)背后的心理學(xué)

“起初我有很多戰(zhàn)術(shù)上的問(wèn)題，比如使用哪個(gè)電子郵件服務(wù)供應(yīng)商，什么時(shí)候應(yīng)該組織一次線上研討會(huì)，電子郵件的轉(zhuǎn)化漏斗應(yīng)該是多長(zhǎng)等等?，F(xiàn)在看來(lái)，我認(rèn)為搞清楚這些問(wèn)題是很重要的。

但真正的增長(zhǎng)取決于你能否把這些事情全部做好，然后繼續(xù)去解決其他高價(jià)值的問(wèn)題。但你能否真正取得驚人的成功，要看以下問(wèn)題有多少戳中了你的內(nèi)心：

? 你打算打動(dòng)的是誰(shuí)？是像Techcrunch這樣的科技媒體，還是你的用戶？

? 你說(shuō)你要考慮長(zhǎng)遠(yuǎn)發(fā)展。那么到了產(chǎn)品該發(fā)布的時(shí)候，如果你的產(chǎn)品還沒(méi)有完全準(zhǔn)備好，你是否愿意取消耗資幾百萬(wàn)美元準(zhǔn)備的產(chǎn)品發(fā)布會(huì)？

? 你說(shuō)你想要一支‘小而精干的團(tuán)隊(duì)’，但你又說(shuō)你想要造成很大的影響力。那么你是否準(zhǔn)備改變其中的某個(gè)理念？（我以前也跟自己說(shuō)過(guò)‘小而精干的團(tuán)隊(duì)’這種話——我也不知道為什么。這種話只是老調(diào)重彈而已，我說(shuō)的時(shí)候也并沒(méi)有深入思考過(guò)。改變了這一理念后，IWT團(tuán)隊(duì)才得到了發(fā)展壯大。）

? 如果人們來(lái)退貨了，你在心理上能應(yīng)付得來(lái)嗎？

? 隨著業(yè)務(wù)的增長(zhǎng)，你是否還能不忘初心？”

20多歲時(shí)沒(méi)必要做的事情

“我以前曾經(jīng)低估過(guò)一些象征性事物的價(jià)值，比如帶著一瓶酒到朋友家里聚會(huì)（‘反正他家里不缺酒’——但酒不是重點(diǎn)），或是裝修自己的房子（‘不裝也挺好的，反正過(guò)一兩年我還得把它卸了’），或是穿得再講究些（‘反正她愛(ài)的是我的人’）。

現(xiàn)在我認(rèn)為，這些事情都非常重要，即便這些都是很微妙的事。你可能說(shuō)不出一些高端商店高端在哪里（有可能是燭臺(tái)、地板或是服務(wù)員的服飾），但你就是知道它跟沃爾瑪不一樣。所以這些微妙的事也是很重要的。

我還想提一件事——大學(xué)教育。很多人喜歡說(shuō)：“別浪費(fèi)時(shí)間上大學(xué)了，直接接受社會(huì)大學(xué)的教育吧。”我很喜歡大學(xué)，我覺(jué)得上大學(xué)是我做過(guò)的最有價(jià)值的事之一。你在大學(xué)里不僅可以選擇自己喜歡的課程，你還學(xué)到了紀(jì)律，學(xué)到了人際關(guān)系，學(xué)到了怎樣應(yīng)對(duì)體制。我早已不記得我在2003年的統(tǒng)計(jì)學(xué)課上回答過(guò)什么題目了，但我直到現(xiàn)在每天還在應(yīng)用我那時(shí)學(xué)到的技能?！?

時(shí)間對(duì)企業(yè)家的價(jià)值

“我認(rèn)為聰明人經(jīng)常掉入一個(gè)陷阱——盲目追求擺在他們面前的一些目標(biāo)。我在之前的一家公司工作時(shí)，有一次我曾經(jīng)在會(huì)議室里與5個(gè)人圍繞著一個(gè)很小眾的功能激辯了30分鐘。突然我們都住了口，意識(shí)到我們?cè)跔?zhēng)論的東西其實(shí)并沒(méi)有什么意義。很多年后我還記得這個(gè)時(shí)刻。在那30分鐘里，我們圍繞自己的觀點(diǎn)激烈論戰(zhàn)。但對(duì)于大局來(lái)說(shuō)……它其實(shí)并沒(méi)有什么意義。

這是一個(gè)聰明人經(jīng)常會(huì)面對(duì)的風(fēng)險(xiǎn)。隨便把一個(gè)難題放到他們面前，他們都要挑戰(zhàn)一下。所以你應(yīng)該考慮的是：‘它值得我付出時(shí)間嗎？它對(duì)我真的有價(jià)值嗎？’我經(jīng)常會(huì)思考這個(gè)問(wèn)題。其實(shí)你可以跳出圈子來(lái)看問(wèn)題——比如休個(gè)假，或是像我一樣搞一個(gè)每周一次的‘戰(zhàn)略日’，這些都有助于你看清事物的本質(zhì)?！?

瑜珈和冥想的好處

“我認(rèn)為瑜珈和冥想是很好的鍛煉，很多人通過(guò)它找到了價(jià)值，但其中不包括我。去嘗試一些新方法總是很好的。但你并非非得通過(guò)瑜伽、冥想、愿景板或是綠色果汁什么的才能取得成功。你可以看看哪種方法最適合你，然后每天堅(jiān)持下去?！保ㄘ?cái)富中文網(wǎng)）

作者：Polina Marinova

譯者：樸成奎

Since launching his website, I Will Teach You to Be Rich (IWT) in 2004, Sethi has built a loyal following of millennial readers—and we mean loyal. Twelve years and one bestselling book later, he has built the site into a multi-million dollar online business with more than 30,000 paying customers. Sethi also founded GrowthLab.com, a resource for entrepreneurs looking to launch and grow an online business. When describing the site's mission, Sethi promises “No sugar-coating, BS, or random tactics.”

On Thursday, the entrepreneur participated in a live chat on the site Product Hunt where he discussed business growth strategies, time management, and yoga.

On the psychology behind growing a business:

“At the beginning, I had a million questions about tactics, like which email service provider to use, what time to host a webinar, how long email funnels should be. Looking back, I think it was critical to master those questions.

But the real growth came from getting good at those, checking the box, and moving on to higher-value questions. The biggest surprise was how many of those questions deal with inner psychology:

? Who are you trying to impress? Techcrunch or your customers?

? You say you're willing to think long-term. Are you willing to cancel a multi-million-dollar launch because the product isn't ready?

? You claim you just want a "small, intimate team" but you also say you want to have a big impact. Are you prepared to change one of those beliefs? (I used to tell myself the small/intimate thing—I don't know why. It was just a stock phrase I said without thinking about it. Changing this belief led to growing the IWT team.)

? Are you able to mentally handle people refunding products?

? Can you keep the mind of a child even while your business has grown?”

On things he thought were pointless his 20s:

“I used to undervalue the importance of symbolic things. Like taking a bottle of wine to a friend's place for a party ("He already has enough alcohol"—that's not the point). Or decorating my apartment ("It's fine, I'm just going to take it down in a couple years anyway") or dressing better ("she should like me for who I am").

Now I think those are incredibly important, even though they're subtle. You may not recognize the reason you know you're in a high-end store now (it's the subtle candles, the floor, the clothes that the employees are wearing), but you know you're not in Wal-Mart. And it matters.

One other thing I want to mention: COLLEGE. It's really popular for people to say, "Don't bother with college, get a real-world education." I loved college and think it was one of the most valuable things I ever did. Not only can you choose your own curriculum, you learn the skills of discipline, building relationships, navigating bureaucracy. No, I don't remember the quiz I took in 2003 on statistics, but I still use the skills I learned in college every day.”

On the value of your time as a business owner:

“I think one of the seductive traps that smart people fall into is chasing arbitrary goals that are put in front of them. At a prior company I worked at, I remember being in the conference room, debating some esoteric feature with 5 other people for 30 minutes. Suddenly we stopped and realized we were arguing about something meaningless. It was a pretty amazing moment that I still remember years later. For those 30 minutes, we were ferociously battling over our views. But in the grand scheme...it was pointless.

This is a risk smart people have. Put a challenge in front of them and they'll attack it. But the larger question is, ‘Is this worth my time? Is this something I genuinely value?’ I think about this a lot. Getting away—whether a vacation, or even the once-a-week Strategy Day that I do—is helpful in getting perspective.”

On the benefits of yoga and meditation:

“I think yoga and meditation are great for people who find value from them. But I don't. It's great to test and try new approaches. But you don't need yoga, meditation, a vision board, or green-juice smoothies to be successful. Find what works for you and do it every single day."