改變很難。如果你曾經試著在某個領域推動公司改變，你后來一定不可避免地想過這些問題：為什么想在這里做點事這么難？與同事合作的最好方法是什么？為什么我所在的組織不敢冒險？

本月在新加坡舉行的《財富》頭腦風暴設計大會上，設計界領袖、《DEO的崛起：設計領導力》（Rise of the DEO: Leadership by Design）一書的合著者瑪麗亞·朱迪思談到了企業變革推動者的艱難處境。朱迪思之前在歐特克（Autodesk）工作時，任務是將公司從以技術為中心轉變為以人為中心。她一開始完全不知道這項工作會有多難。

朱迪思在頭腦風暴設計大會上向聽眾介紹了當時學到的6點經驗：

1、大公司里，筒倉的存在有時是必要的，但它們導致各自為政。如果公司的設置導致不同的部門間相互競爭，這對企業來說是不利的。讓公司內志同道合的人建立聯盟，共同推動變革。人多力量大。

2、高層支持是必須的。總會有人因為你推行變革感覺受到了威脅。你需要有人支持。

3、讓你的工作和客戶需求保持一致。如果你的想法和客戶數據、業務目標一致，人們會難以對其進行駁斥。

4、完成它。一些參與者被眼前所困，現在就想擁有一切。還有一些人被困在未來，永遠無法實現。設置一個明確的行動路徑，努力達成一些里程碑式的目標。通過實現小的勝利來看到大變化。

5、你不可能一直贏。在一些跨部門團隊中，成員們的想法往往很強勢。先試試他們的方法。如果失敗了，就輪到你了。

6、堅持自己。“假裝自己是這樣的，直到你真地變成這樣”是非常有誤導性的建議。接受真實的自我。“假裝”在工作中一點也不好玩。應該做到毫無隱瞞。

朱迪思還給觀眾提了最后一條建議：堅持。“失敗是不可避免的，而且很痛苦。”她說，“恢復需要時間。如果你沒有失敗過，說明你冒的險不夠多。跌倒時看得最清楚。一旦觸底，創造力就會蓬勃發展。這時就該重新進行設計了。”（財富中文網）

譯者：Agatha

Change is hard. If you’ve ever tried to change an aspect of your company, you’ll be familiar with the questions that inevitably arise from such an effort: Why is it so hard to get anything done here? What’s the best way to collaborate with my peers? Why is my organization afraid to take risks?

At Fortune’s Brainstorm Design conference in Singapore earlier this month, Maria Giudice, design leader and co-author of Rise of the DEO: Leadership by Design, spoke about the difficult life of a corporate change-maker. In her previous role at Autodesk, Giudice was tasked with shifting her company from being tech-centric to human-centric. She had no idea how hard it would be.

At Brainstorm Design, Giudice offered attendees six lessons from that period:

1. Silos are sometimes necessary in big companies, but they create fiefdoms. When a company is set up so that different departments are in competition with each other, it’s bad for business. Build a coalition of like-minded people within the company and make change happen together. There is safety in numbers.

2. Executive support is a must-have. There will be those that feel threatened by your changes. You need someone who has your back.

3. Align your work to customer needs. If you align your ideas with customer data and business goals, it’s harder for people to debunk them.

4. Get it done. Some stakeholders get stuck in the present and want everything now. Others get stuck in tomorrow and never deliver. Develop a clear path to execute and work to milestones. Achieve small wins to see big change.

5. You can’t win all the time. Some multidisciplinary teams have people with very strong opinions. Try it their way first. It’s your turn if it fails.

6. Stay true to yourself. “Fake it till you make it” is misguided advice. Embrace your authenticity. It’s not fun to pretend at work. You should have nothing to hide.

Guidice left her audience with a final piece of advice: persist. “Failure is inevitable and it hurts,” she said. “It takes time to recover. If you haven’t failed, you haven’t taken enough risks. When you fall, you’ll see clearly. Once you hit the bottom, creativity can flourish. Then it’s time to redesign.”