
在經濟不穩定的汪洋大海中,開市客一直是一座燈塔。四十年來,它的熱狗加飲料套餐一直保持1.50美元的售價。同樣令人欣慰的還有這家批發商的5美元烤雞,即一份三磅(約合1.4千克)重的即食餐,只需花費低于紐約市大多數酒吧一杯啤酒的價格就能享用晚餐。
但最近的跡象表明,就連開市客也在逆流而上。本月早些時候,該公司新任財務總監宣布,該公司七年來將首次提高會員價格,基本會員計劃價格上調5美元,高級會員價格上調10美元。
如今,這家大宗零售商又一次表明自然秩序受到了嚴重擾亂:一種包含150份餐食的新“末日桶”已經在網上和商店推出,里面的食物保質期長達25年。
這款名為“備用應急食品桶”(Readywise Emergency Food Bucket)在開市客網站上有售,售價80美元,內含25280卡路里的凍干食品,可應對未來二十五年的任何情況。該桶里有80份主菜、30份早餐和40份飲料,包括白汁意大利面、照燒飯和“土豆雞肉味”餡餅等各種食物。
該產品說明寫道:“這不僅是臨時解決方案,更是長期解決方案。無論未來發生什么情況,該食品桶都是你致力于確保自己和親人得到照顧的具體表現。"
烹飪書作家杰弗里·艾斯納(Jeffrey Eisner)在Instagram上有一個很受歡迎的美食主頁,他在自己的賬戶上發布了一段視頻,介紹了這款應急食品桶。這篇帖子獲得了近5萬個贊,并在評論區引發了無限的玩笑。
有人評論道:“我的意思是,在通貨膨脹的情況下,我可能會在完成學業的同時購買這款應急食品桶供日常生活需要。”
另一位用戶說:"開市客知道些什么嗎?”
盡管末日關懷套餐已成為表情包,但該應急食品桶背后的公司卻是極其認真的。據開市客網站介紹,該公司出售一系列應急食品。其產品種類繁多,從幾美元的單份餐食加速溶咖啡包到價值超過1萬美元、包含4320份餐食的長期食品儲藏包。
開市客的網站上寫道:“無論是自然災害、停電、內亂還是意外危機,該應急食品桶都能保證你獲得營養美味的食物,這會讓一切變得與眾不同。”(財富中文網)
譯者:中慧言-王芳
在經濟不穩定的汪洋大海中,開市客一直是一座燈塔。四十年來,它的熱狗加飲料套餐一直保持1.50美元的售價。同樣令人欣慰的還有這家批發商的5美元烤雞,即一份三磅(約合1.4千克)重的即食餐,只需花費低于紐約市大多數酒吧一杯啤酒的價格就能享用晚餐。
但最近的跡象表明,就連開市客也在逆流而上。本月早些時候,該公司新任財務總監宣布,該公司七年來將首次提高會員價格,基本會員計劃價格上調5美元,高級會員價格上調10美元。
如今,這家大宗零售商又一次表明自然秩序受到了嚴重擾亂:一種包含150份餐食的新“末日桶”已經在網上和商店推出,里面的食物保質期長達25年。
這款名為“備用應急食品桶”(Readywise Emergency Food Bucket)在開市客網站上有售,售價80美元,內含25280卡路里的凍干食品,可應對未來二十五年的任何情況。該桶里有80份主菜、30份早餐和40份飲料,包括白汁意大利面、照燒飯和“土豆雞肉味”餡餅等各種食物。
該產品說明寫道:“這不僅是臨時解決方案,更是長期解決方案。無論未來發生什么情況,該食品桶都是你致力于確保自己和親人得到照顧的具體表現。"
烹飪書作家杰弗里·艾斯納(Jeffrey Eisner)在Instagram上有一個很受歡迎的美食主頁,他在自己的賬戶上發布了一段視頻,介紹了這款應急食品桶。這篇帖子獲得了近5萬個贊,并在評論區引發了無限的玩笑。
有人評論道:“我的意思是,在通貨膨脹的情況下,我可能會在完成學業的同時購買這款應急食品桶供日常生活需要。”
另一位用戶說:"開市客知道些什么嗎?”
盡管末日關懷套餐已成為表情包,但該應急食品桶背后的公司卻是極其認真的。據開市客網站介紹,該公司出售一系列應急食品。其產品種類繁多,從幾美元的單份餐食加速溶咖啡包到價值超過1萬美元、包含4320份餐食的長期食品儲藏包。
開市客的網站上寫道:“無論是自然災害、停電、內亂還是意外危機,該應急食品桶都能保證你獲得營養美味的食物,這會讓一切變得與眾不同。”(財富中文網)
譯者:中慧言-王芳
In a sea of economic uncertainty, Costco has long stood out as a lighthouse. In four decades, its hot-dog-and-a-drink combo has stayed glued to a $1.50 price tag. Equally comforting is the wholesaler’s $5 rotisserie chicken—a three-pound ready-to-go meal that puts dinner on the table for less than the price of a beer in most New York City bars.
But recent signs have indicated that even Costco might be fighting against the current. Earlier this month, its new finance chief announced the company was raising its member prices for the first time in seven years—a $5 increase for its basic plan and a $10 bump to its executive membership.
Now, the bulk retailer is giving another indication of a serious disturbance in the natural order: a new 150-meal “apocalypse bucket,” lasting up to 25 years that’s appeared online and in stores.
Available on Costco’s website for $80, the Readywise Emergency Food Bucket includes 25,280 calories of freeze-dried security for whatever the next two-and-a-half decades have to throw at the world. Inside are 80 entrees, 30 breakfasts, and 40 drink servings, with a variety of meals like pasta alfredo, teriyaki rice, and “potatoes and chicken flavored” pot pie.
“This assortment isn’t just a temporary fix—it’s a long-term solution. It’s a tangible expression of your dedication to ensuring you and your loved ones are cared for, no matter what lies ahead,” the product description reads.
Jeffrey Eisner, a cookbook author with a popular food page on Instagram, featured the bucket in a video on his account. The post has received almost 50,000 likes and prompted a seemingly infinite supply of jokes in the comment section.
“I mean with this inflation I just may go buy those for regular life while finishing school,” one person commented.
“Does Costco know something?” another user said.
Although the doomsday care package has become something of a meme, the company behind the bucket is dead serious. Readwise sells a whole range of emergency food supplies, according to its website. Its products range from single-serving meals and instant coffee packets for a few bucks, to a 4,320 serving, long-term food cache that costs over $10,000.
“Whether it’s a natural disaster, power outage, civil unrest, or unexpected crisis, having reliable access to nutritious and delicious food can make all the difference,” Readwise’s website states.