
? 據《Business Insider》報道,特斯拉(Tesla)正在下調Cybertruck的生產目標,并將部分工人調至其他生產線。由于一系列召回事件以及投資者對該公司前景的擔憂,Cybertruck銷量大幅下滑。為提振銷量,特斯拉近期推出了購車優惠措施并發布低價版本。
據媒體報道,由于Cybertruck銷量低迷,特斯拉正下調該車型的生產目標。
《Business Insider》援引兩名匿名員工的消息稱,該電動汽車廠商過去幾個月已經降低了生產目標。四名要求匿名的工人透露,特斯拉縮減了部分Cybertruck生產線規模,部分團隊裁減比例超過一半。自1月起,特斯拉德克薩斯州超級工廠的Cybertruck生產線工人陸續被調往Model Y生產線。
一位員工對《Business Insider》表示:“感覺像是公司在逐步淘汰人員。停車場變得越來越空。”
據媒體報道,特斯拉自去年12月啟動人員調整,通過征詢員工優先考慮的崗位將部分人員調任至Model Y產線。
Cox Automotive公司的數據顯示,2025年前三個月Cybertruck銷量銳減至6,406輛,較前一季度的12,991輛腰斬。自2023年末投產以來,該車型累計銷量僅超4.6萬輛。銷量困境是特斯拉整體頹勢的縮影——2025年第一季度,公司整體銷量下滑了13%。
特斯拉方面未回應《財富》雜志的置評請求。
自首席執行官埃隆·馬斯克在唐納德·特朗普政府任職以來,特斯拉業績持續承受壓力。分析人士指出,馬斯克在政府效率部(Department of Government Efficiency,DOGE)的職責分散了其管理特斯拉的精力,導致投資者信心受挫,再加上銷量萎靡——自特朗普就職以來,特斯拉股價累計下跌43%。但過去12個月,特斯拉股價仍總體上漲了54%。
據媒體報道,上個月,因車主投訴側板脫落問題,特斯拉暫停了Cybertruck交付。數日后,公司宣布因側板問題對已售出的Cybertruck實施全面召回,這是該車型投產15個月來的第八次召回。今年2月,特斯拉還因動力轉向輔助裝置缺陷召回37.5萬輛汽車。
Cybertruck促銷舉措
盡管面臨困境,馬斯克仍對公司未來保持樂觀,上月承諾未來兩年將在美實現汽車產量翻番。
為刺激銷售,特斯拉為購買“Foundation Series”版Cybertruck新車的車主提供終身免費充電權益,但該版本售價高達9.5萬美元。擁有這項權益,每次充電可節省約50美元,但僅限車主本人使用,不適用于網約車司機。
上周,公司又發布了售價約7萬美元的低價版Cybertruck。新車型雖然降價約1萬美元,但卻從全輪驅動改為后輪驅動,并取消了空氣懸架和素皮座椅等配置。
部分投資者認為低價版缺乏吸引力,不足以刺激銷量。特斯拉投資人、未來基金(Future Fund)執行合伙人加里·布萊克預測,2025財年Cybertruck交付量將從2024財年的3.7萬輛降至2萬輛。
布萊克在社交媒體發文稱:“后驅版比全驅版價格僅降低了1萬美元,并且取消了全驅版的多項功能,因此我們預計,發布后驅版對于提升華爾街對特斯拉的交付預期幾乎沒有實質性影響。”(財富中文網)
譯者:劉進龍
審校:汪皓
? 據《Business Insider》報道,特斯拉(Tesla)正在下調Cybertruck的生產目標,并將部分工人調至其他生產線。由于一系列召回事件以及投資者對該公司前景的擔憂,Cybertruck銷量大幅下滑。為提振銷量,特斯拉近期推出了購車優惠措施并發布低價版本。
據媒體報道,由于Cybertruck銷量低迷,特斯拉正下調該車型的生產目標。
《Business Insider》援引兩名匿名員工的消息稱,該電動汽車廠商過去幾個月已經降低了生產目標。四名要求匿名的工人透露,特斯拉縮減了部分Cybertruck生產線規模,部分團隊裁減比例超過一半。自1月起,特斯拉德克薩斯州超級工廠的Cybertruck生產線工人陸續被調往Model Y生產線。
一位員工對《Business Insider》表示:“感覺像是公司在逐步淘汰人員。停車場變得越來越空。”
據媒體報道,特斯拉自去年12月啟動人員調整,通過征詢員工優先考慮的崗位將部分人員調任至Model Y產線。
Cox Automotive公司的數據顯示,2025年前三個月Cybertruck銷量銳減至6,406輛,較前一季度的12,991輛腰斬。自2023年末投產以來,該車型累計銷量僅超4.6萬輛。銷量困境是特斯拉整體頹勢的縮影——2025年第一季度,公司整體銷量下滑了13%。
特斯拉方面未回應《財富》雜志的置評請求。
自首席執行官埃隆·馬斯克在唐納德·特朗普政府任職以來,特斯拉業績持續承受壓力。分析人士指出,馬斯克在政府效率部(Department of Government Efficiency,DOGE)的職責分散了其管理特斯拉的精力,導致投資者信心受挫,再加上銷量萎靡——自特朗普就職以來,特斯拉股價累計下跌43%。但過去12個月,特斯拉股價仍總體上漲了54%。
據媒體報道,上個月,因車主投訴側板脫落問題,特斯拉暫停了Cybertruck交付。數日后,公司宣布因側板問題對已售出的Cybertruck實施全面召回,這是該車型投產15個月來的第八次召回。今年2月,特斯拉還因動力轉向輔助裝置缺陷召回37.5萬輛汽車。
Cybertruck促銷舉措
盡管面臨困境,馬斯克仍對公司未來保持樂觀,上月承諾未來兩年將在美實現汽車產量翻番。
為刺激銷售,特斯拉為購買“Foundation Series”版Cybertruck新車的車主提供終身免費充電權益,但該版本售價高達9.5萬美元。擁有這項權益,每次充電可節省約50美元,但僅限車主本人使用,不適用于網約車司機。
上周,公司又發布了售價約7萬美元的低價版Cybertruck。新車型雖然降價約1萬美元,但卻從全輪驅動改為后輪驅動,并取消了空氣懸架和素皮座椅等配置。
部分投資者認為低價版缺乏吸引力,不足以刺激銷量。特斯拉投資人、未來基金(Future Fund)執行合伙人加里·布萊克預測,2025財年Cybertruck交付量將從2024財年的3.7萬輛降至2萬輛。
布萊克在社交媒體發文稱:“后驅版比全驅版價格僅降低了1萬美元,并且取消了全驅版的多項功能,因此我們預計,發布后驅版對于提升華爾街對特斯拉的交付預期幾乎沒有實質性影響。”(財富中文網)
譯者:劉進龍
審校:汪皓
? Tesla is scaling down its Cybertruck production goals and transferring some workers to other production lines, Business Insider reported. Cybertruck sales have slumped amid a slew of recalls and investor concerns over the future of the EV-maker. Tesla has recently incentivized Cybertruck purchases with perks and a cheaper model.
Tesla is reportedly shrinking its Cybertruck production goals amid struggles to sell the model.
The EV-maker has lowered its production targets in the past few months, Business Insider reported, citing two anonymous employees. Tesla has also thinned out some Cybertruck production lines—some teams by more than half—according to four workers who spoke on the condition of anonymity with the publication. Some Cybertruck factory workers at the company’s Texas Gigafactory have reportedly been transferred to the Model Y line as of January.
“It feels a lot like they’re filtering people out,” one employee told BI. “The parking lot keeps getting emptier.”
Tesla reportedly began the move in December, surveying employees on their preferred work assignments and reassigning some to Model Y production.
Cybertruck sales dwindled in the first three months of 2025, falling to 6,406 units sold compared to 12,991 units the quarter before, according to Cox Automotive data. Tesla has sold just over 46,000 Cybertrucks since the model began production in late 2023. The challenges are part of the company’s larger concern over sales, which have declined 13% in the first quarter of 2025.
Tesla did not respond to Fortune’s request for comment.
The company has struggled to deliver a strong performance since CEO Elon Musk began his role within President Donald Trump’s administration. Some analysts say they believe Musk’s responsibilities within the Department of Government Efficiency (DOGE) has distracted the CEO from Tesla, dragging down investor confidence and—on top of sagging sales—contributed to Tesla’s 43% stock drop since Trump’s inauguration. Tesla share prices are still up 54% over the past 12 months.
Last month, Tesla reportedly halted deliveries of Cybertruck over concerns from owners the cars’ side paneling was falling off. Days later, Tesla recalled every Cybertruck ever sold because of the siding issue, one of eight recalls in about 15 months of production. In February, the company recalled an additional 375,000 vehicles because of a steering issue.
Tesla’s sweetened Cybertruck deals
Still, Musk has remained optimistic about Tesla’s future, pledging last month to double car production in the U.S. during the next two years.
Amid its sales slump, Tesla has attempted to incentivize new Cybertruck purchases by offering a lifetime of free charging for customers who buy a new Foundation Series Cybertruck—but that model comes with a $95,000 price tag. The savings is about $50 per charge, though the deal only applies to that particular vehicle owner, and is not applicable to ride-share drivers.
Last week, Tesla unveiled a cheaper version of its Cybertruck, costing about $70,000. While the tweaked model shaves off about $10,000 off the price tag, it switches the vehicle from all-wheel to rear-wheel drive and eliminates features like air suspension and vegan leather seats.
Some investors aren’t convinced the tweaked model offers enough pazzazz to jumpstart sales. Gary Black, a Tesla investor and managing partner of the Future Fund, estimated Tesla would deliver just 20,000 Cybertruck units in fiscal 2025, compared to 37,000 in fiscal 2024.
“Given just a $10K price discount vs the CT AWD [all-wheel drive] version and the removal of many CT AWD features, we expect little if any incremental volume will be added to WS Tesla delivery estimates as a result of the CT RWD [rear-wheel drive] addition,” Black wrote on social media.