
? 美國汽車協會(AAA)最新報告表明,計劃購置電動汽車的人數降至2019年以來的最低水平,成本與高昂維修費用被列為主因。但埃隆·馬斯克(Elon Musk)的爭議行為以及針對特斯拉的抵制風潮或許也是影響因素。
如今消費者面臨的電動汽車選擇比以往任何時候都要多,但這類燃油替代型轎車與卡車的市場需求卻跌至2019年以來的最低水平。
美國汽車協會最新發布的一份報告表明,消費者購買電動汽車的意愿正持續走低,僅有19%的受訪者稱自己“可能”或“極有可能”把電動汽車選為下一輛座駕。與此同時,堅決抵制購買電動汽車的人數呈現上升態勢,63%的受訪者表示“不太可能”或“完全不可能”購置電動汽車,該比例創下2022年以來的峰值。
盡管消費者依舊如往常那般期望通過購買電動車節省燃油費用(74%的受訪者表示這是購買電動車的主要動因),且59%的人明確提及環保因素,但美國汽車協會指出,高昂的電池維修成本(62%)以及購車價格(59%)是阻礙消費者轉向電動汽車的關鍵因素。
美國汽車協會的報告中未提及,但幾乎可以確定的影響因素是,過去一年針對全球最大電動車品牌之一——特斯拉的抵制風潮,尤其是針對其首席執行官埃隆·馬斯克。
馬斯克參與的政治活動以及爭議之舉(例如揮舞電鋸,或是做出被眾多人視作類似納粹敬禮的手勢),已使眾多消費者的好感盡失,進而直接造成特斯拉銷量大幅下滑。上季度該公司報告稱,汽車銷量下降13%,利潤暴跌71%。
此前因在白宮任職并管理所謂“政府效率部”(DOGE)而基本缺席特斯拉日常事務的馬斯克,近期已重新履職。
美國汽車協會指出,盡管消費者對純電動車的興趣減退,但可能對混合動力和插電式混合動力汽車產生興趣,這類車型將內燃機與電動動力相結合。(財富中文網)
譯者:中慧言-王芳
? 美國汽車協會(AAA)最新報告表明,計劃購置電動汽車的人數降至2019年以來的最低水平,成本與高昂維修費用被列為主因。但埃隆·馬斯克(Elon Musk)的爭議行為以及針對特斯拉的抵制風潮或許也是影響因素。
如今消費者面臨的電動汽車選擇比以往任何時候都要多,但這類燃油替代型轎車與卡車的市場需求卻跌至2019年以來的最低水平。
美國汽車協會最新發布的一份報告表明,消費者購買電動汽車的意愿正持續走低,僅有19%的受訪者稱自己“可能”或“極有可能”把電動汽車選為下一輛座駕。與此同時,堅決抵制購買電動汽車的人數呈現上升態勢,63%的受訪者表示“不太可能”或“完全不可能”購置電動汽車,該比例創下2022年以來的峰值。
盡管消費者依舊如往常那般期望通過購買電動車節省燃油費用(74%的受訪者表示這是購買電動車的主要動因),且59%的人明確提及環保因素,但美國汽車協會指出,高昂的電池維修成本(62%)以及購車價格(59%)是阻礙消費者轉向電動汽車的關鍵因素。
美國汽車協會的報告中未提及,但幾乎可以確定的影響因素是,過去一年針對全球最大電動車品牌之一——特斯拉的抵制風潮,尤其是針對其首席執行官埃隆·馬斯克。
馬斯克參與的政治活動以及爭議之舉(例如揮舞電鋸,或是做出被眾多人視作類似納粹敬禮的手勢),已使眾多消費者的好感盡失,進而直接造成特斯拉銷量大幅下滑。上季度該公司報告稱,汽車銷量下降13%,利潤暴跌71%。
此前因在白宮任職并管理所謂“政府效率部”(DOGE)而基本缺席特斯拉日常事務的馬斯克,近期已重新履職。
美國汽車協會指出,盡管消費者對純電動車的興趣減退,但可能對混合動力和插電式混合動力汽車產生興趣,這類車型將內燃機與電動動力相結合。(財富中文網)
譯者:中慧言-王芳
? The number of people who plan to buy an EV is the lowest since 2019, a new AAA report finds. Cost and high repair costs were cited as the reasons. But the actions of Elon Musk and the pushback on Tesla could also be a factor.
There have never been more electric vehicle options for consumers — but demand for the gas-alternative cars and trucks hasn’t been this low since 2019.
A new report from AAA shows buyers are increasingly hesitant to buy EVs, with only 19% of the people surveyed saying they were “likely” or “very likely” to purchase one as their next car. The number who are adamantly against buying an EV was up, however. Some 63% of respondents said they were “unlikely” or “very unlikely” to buy an EV. That’s the highest number since 2022.
While buyers are still as interested as ever in saving money on gas (74% of the people said that would be their primary reason to buying an EV) and a notable 59% cited concern for the environment, AAA said high battery repair costs (62%) and high purchase prices (59%) were among the key barriers to going electric.
Not mentioned in the AAA report, but almost certainly a factor is the pushback that has emerged in the past year against Tesla, one of the largest EV brands – and more specifically, its CEO Elon Musk.
Musk’s political activities and antics (such was waving a chainsaw or making a gesture that many likened to a Nazi salute) have soured support from many consumers, which has resulted in a significant sales slump at Tesla. Last quarter, the company reported a 13% drop in vehicles sales and 71% drop in profits.
Musk, who was largely absent from Tesla during his time at the White House and running the so-called Department of Government Efficiency (DOGE), has recently resumed his executive duties at the automaker.
AAA notes that while interest is declining in electric vehicles, consumers may find interest in hybrid and plug-in hybrid vehicles, which combine internal combustion with electric power.