《Grow a Garden》玩家可以在土地上種植植物、飼養動物,收獲出售、交易或偷竊彼此的收成。
無論是作為逃離現實世界紛擾的輕松避風港,還是僅僅為了打發無聊的假期,Roblox上的一款模擬農場游戲爆紅網絡,成為今夏的意外爆款。
《Grow a Garden》這款游戲,由一位年僅16歲的少年在短短幾天內打造,打破了有史以來任何游戲的同時在線人數紀錄,擊敗了那些耗時數年、耗資數百萬美元開發的電子游戲。
而且,這款游戲中沒有射擊、打斗或競速元素。如果你上次嘗試種菜還是在2010年的《FarmVille》,別擔心——即使你從不澆水,你的西紅柿也會生長。
《Grow a Garden》正如其名,玩法簡單直觀——玩家可以在土地上種植植物、飼養動物,收獲出售、交易或偷竊彼此的收成。這款游戲給人的壓力很小,畫面風格類似《我的世界》(Minecraft),背景音樂是莫扎特的《土耳其進行曲》(Rondo Alla Turca)等舒緩的古典樂曲。它的流行進一步鞏固了Roblox在游戲界乃至流行文化中的地位——無論好壞,這里就是孩子們聚集的地方。
非營利組織Common Sense Media的編輯總監貝基·博茲德克表示:“我經常聽到人們用‘輕松’這個詞來形容這款游戲,這真是一款不錯的替代品。我從這款游戲中感受到很多《動物森友會》(Animal Crossing)的氛圍。你知道的,你可以登錄游戲,查看你的花園,獲得一些新種子,然后種植這些種子。我11歲的兒子也在玩這款游戲,他對我說,很多游戲都有一個你必須完成的宏大目標,但在《Grow a Garden》里,你可以隨心所欲地做自己想做的事,這就是這款游戲的最大不同之處?!?/p>
無論是否巧合,《Grow a Garden》人氣飆升之時,恰逢Take-Two Interactive宣布將其備受期待的《俠盜獵車手6》(Grand Theft Auto 6)推遲到明年發布。根據Roblox的數據,六月底,這款模擬農場游戲的同時在線人數達到2,160萬,超過了《堡壘之夜》(Fortnite)此前創下的1,520萬的紀錄。關注Roblox股票的分析師表示,“Grow a Garden”正在幫助提升公司收入,并將推動其季度盈利數字超過華爾街預期。
雖然尚不清楚《俠盜獵車手》的玩家是否只是為了打發時間而涌向這款簡單的模擬農場游戲,但這款游戲走紅的時機讓一個老生常談的話題成為焦點,即“哪些人算是游戲玩家”以及“哪些游戲會被游戲行業主流認可”。這種情況曾在《糖果傳奇》(Candy Crush)、益智游戲、《動物森友會》身上發生過。玩休閑游戲的人算是真正的玩家嗎?還是說“玩家”這個頭銜只屬于那些在《使命召喚》(Call of Duty)中射殺敵人或在《俠盜獵車手》中四處制造混亂的人?
新西蘭Splitting Point工作室從這位少年創作者手中收購了這款游戲。該工作室的首席執行官兼創始人詹森·馬德森表示:“有大量玩家在玩Roblox游戲,而游戲行業主流卻認為該平臺是一個神秘幼稚、有著怪異玩法習慣的平臺。實際上,我認為五年后,玩家的期望就是這類游戲。而你們不接受它,就不知道如何制作游戲了?!?/p>
開始打理自己的花園時,你需要一個Roblox賬號。游戲會為你提供一塊空地、一些游戲貨幣(謝克爾)以及一顆初始種子。然后,你可以開始播種、收獲并出售農作物,還可以購買更多種子、動物或工具來完善你的花園。雖然不必投入真金白銀也可以玩這款游戲,但會花費更長時間。等你出售了足夠多的農作物,賺到錢,就可以購買比基本胡蘿卜和藍莓更昂貴的種子。
YouTube博主莉亞·阿什表示:“對我來說,我真的很想收集所有最稀有的東西。我是個完美主義者,所以我想要所有東西,對我而言,這就是樂趣所。”她向530萬觀眾直播玩《Grow a Garden》和其他熱門游戲?!斑@真的很酷,玩家們可以聚在一起,因為種子商店是全球通用的,所以每個人的商店都是一樣的。你可以和其他人合作,比如:‘天哪,糖蘋果有貨了。快上線!’種子商店每五分鐘更新一次,所以總有東西把你拉回游戲?!?/p>
Roblox曾因在游戲服務中未能采取足夠措施保護兒童而遭到強烈反對,《Grow a Garden》連同新的安全措施(如聊天限制和隱私工具)在一定程度上緩解了公司的壓力。
新玩家會得到資深玩家的幫助,他們會贈送禮物,并告知種子商店何時有稀有種子上架。
博茲德克表示,“如果有適當的監督和指導”,Roblox可以為孩子們帶來積極的體驗,例如,讓他們設計自己的作品或練習編程。
她表示:“像《Grow a Garden》這樣的游戲,或許可以促進親子互動,增進親子感情。”
或許,慢慢打理一個魔法花園也能給父母帶來好處。
博茲德克表示:“這真的直擊人心,你知道嗎?人們需要逃離現實世界,我想我們都需要?!?(財富中文網)
譯者:劉進龍
審校:汪皓
《Grow a Garden》玩家可以在土地上種植植物、飼養動物,收獲出售、交易或偷竊彼此的收成。
無論是作為逃離現實世界紛擾的輕松避風港,還是僅僅為了打發無聊的假期,Roblox上的一款模擬農場游戲爆紅網絡,成為今夏的意外爆款。
《Grow a Garden》這款游戲,由一位年僅16歲的少年在短短幾天內打造,打破了有史以來任何游戲的同時在線人數紀錄,擊敗了那些耗時數年、耗資數百萬美元開發的電子游戲。
而且,這款游戲中沒有射擊、打斗或競速元素。如果你上次嘗試種菜還是在2010年的《FarmVille》,別擔心——即使你從不澆水,你的西紅柿也會生長。
《Grow a Garden》正如其名,玩法簡單直觀——玩家可以在土地上種植植物、飼養動物,收獲出售、交易或偷竊彼此的收成。這款游戲給人的壓力很小,畫面風格類似《我的世界》(Minecraft),背景音樂是莫扎特的《土耳其進行曲》(Rondo Alla Turca)等舒緩的古典樂曲。它的流行進一步鞏固了Roblox在游戲界乃至流行文化中的地位——無論好壞,這里就是孩子們聚集的地方。
非營利組織Common Sense Media的編輯總監貝基·博茲德克表示:“我經常聽到人們用‘輕松’這個詞來形容這款游戲,這真是一款不錯的替代品。我從這款游戲中感受到很多《動物森友會》(Animal Crossing)的氛圍。你知道的,你可以登錄游戲,查看你的花園,獲得一些新種子,然后種植這些種子。我11歲的兒子也在玩這款游戲,他對我說,很多游戲都有一個你必須完成的宏大目標,但在《Grow a Garden》里,你可以隨心所欲地做自己想做的事,這就是這款游戲的最大不同之處。”
無論是否巧合,《Grow a Garden》人氣飆升之時,恰逢Take-Two Interactive宣布將其備受期待的《俠盜獵車手6》(Grand Theft Auto 6)推遲到明年發布。根據Roblox的數據,六月底,這款模擬農場游戲的同時在線人數達到2,160萬,超過了《堡壘之夜》(Fortnite)此前創下的1,520萬的紀錄。關注Roblox股票的分析師表示,“Grow a Garden”正在幫助提升公司收入,并將推動其季度盈利數字超過華爾街預期。
雖然尚不清楚《俠盜獵車手》的玩家是否只是為了打發時間而涌向這款簡單的模擬農場游戲,但這款游戲走紅的時機讓一個老生常談的話題成為焦點,即“哪些人算是游戲玩家”以及“哪些游戲會被游戲行業主流認可”。這種情況曾在《糖果傳奇》(Candy Crush)、益智游戲、《動物森友會》身上發生過。玩休閑游戲的人算是真正的玩家嗎?還是說“玩家”這個頭銜只屬于那些在《使命召喚》(Call of Duty)中射殺敵人或在《俠盜獵車手》中四處制造混亂的人?
新西蘭Splitting Point工作室從這位少年創作者手中收購了這款游戲。該工作室的首席執行官兼創始人詹森·馬德森表示:“有大量玩家在玩Roblox游戲,而游戲行業主流卻認為該平臺是一個神秘幼稚、有著怪異玩法習慣的平臺。實際上,我認為五年后,玩家的期望就是這類游戲。而你們不接受它,就不知道如何制作游戲了。”
開始打理自己的花園時,你需要一個Roblox賬號。游戲會為你提供一塊空地、一些游戲貨幣(謝克爾)以及一顆初始種子。然后,你可以開始播種、收獲并出售農作物,還可以購買更多種子、動物或工具來完善你的花園。雖然不必投入真金白銀也可以玩這款游戲,但會花費更長時間。等你出售了足夠多的農作物,賺到錢,就可以購買比基本胡蘿卜和藍莓更昂貴的種子。
YouTube博主莉亞·阿什表示:“對我來說,我真的很想收集所有最稀有的東西。我是個完美主義者,所以我想要所有東西,對我而言,這就是樂趣所?!彼?30萬觀眾直播玩《Grow a Garden》和其他熱門游戲?!斑@真的很酷,玩家們可以聚在一起,因為種子商店是全球通用的,所以每個人的商店都是一樣的。你可以和其他人合作,比如:‘天哪,糖蘋果有貨了??焐暇€!’種子商店每五分鐘更新一次,所以總有東西把你拉回游戲?!?/p>
Roblox曾因在游戲服務中未能采取足夠措施保護兒童而遭到強烈反對,《Grow a Garden》連同新的安全措施(如聊天限制和隱私工具)在一定程度上緩解了公司的壓力。
新玩家會得到資深玩家的幫助,他們會贈送禮物,并告知種子商店何時有稀有種子上架。
博茲德克表示,“如果有適當的監督和指導”,Roblox可以為孩子們帶來積極的體驗,例如,讓他們設計自己的作品或練習編程。
她表示:“像《Grow a Garden》這樣的游戲,或許可以促進親子互動,增進親子感情。”
或許,慢慢打理一個魔法花園也能給父母帶來好處。
博茲德克表示:“這真的直擊人心,你知道嗎?人們需要逃離現實世界,我想我們都需要?!?(財富中文網)
譯者:劉進龍
審校:汪皓
Whether it serves as a chill escape from the onslaught of the real world or simply a way to beat vacation doldrums, a viral Roblox game about gardening has become the surprise hit of the summer.
Grow a Garden, created by a 16-year-old in a few days, has shattered records for the most concurrent players of any game in history, beating out video games that take years and millions of dollars to develop.
And there’s no one to shoot, fight or race. If your last attempt at cultivating vegetables was FarmVille in 2010, don’t worry — your tomatoes will grow even if you never water them.
Grow a Garden is as simple as its name suggests — players can fill a plot of land with plants and animals, harvest and sell, trade or steal each others’ bounty. The game is low stress, with an aesthetic reminiscent of Minecraft and a soundtrack of soothing classical tunes such as Mozart’s Rondo Alla Turca playing in the background. Its popularity has further cemented Roblox’ place not just in the gaming world but in popular culture — for better or for worse, it’s where the kids hang out.
“The word I keep hearing used over and over to describe this particular game is that it’s chill, which is just such a nice alternative. I get a lot of sort of that Animal Crossing vibe from it. You know, like you can check in, you can check your gardens, you can get some new seeds, you can plant them,” said Becky Bozdech, editorial director at the nonprofit Common Sense Media. “I have an 11-year-old son who (plays it) and he says to him the big difference is that a lot of games have a big giant objective that you have to do, but in Grow a Garden, you can just kind of hang out and do what you want.”
Coincidence or not, Grow a Garden soared to popularity around the same time that Take-Two Interactive announced it would delay the launch of its wildly anticipated Grand Theft Auto 6 until next year. In late June, the gardening game logged 21.6 million concurrent players, surpassing Fortnite’s previous record of 15.2 million according to Roblox. Analysts who follow Roblox’s stock say Grow a Garden is helping boost the company’s revenue and will push the company’s quarterly earnings numbers above Wall Street’s expectations.
While it’s not clear if the GTA audience flocked to this simple gardening game to pass the time until then, the timing reignited the age-old debate about who gamers are and what titles are taken seriously by the video game establishment. It happened with Candy Crush, with puzzle games, with Animal Crossing. Are people who play cozy games true gamers? Or is the title reserved for the folks who shoot enemies in Call of Duty or drive around creating mayhem in GTA?
“There’s a huge percentage of gamers that play Roblox and the actual industry just views it as like this esoterically immature platform of weird gameplay habits,” said Janzen Madsen, the New Zealand-based CEO and founder of Splitting Point studios, which acquired the game from its teenage creator. “Well, I actually think in five years this is what player expectation is gonna be. And because you guys haven’t embraced it, like you’re not gonna know how to make games.”
To start growing your garden, you’ll need a Roblox account. The game will start you out with an empty plot and some money — sheckles — and a starter seed. From there, you can plant seeds, harvest and sell your crops and buy more seeds, animals or tools for your garden. While it is possible to play the game without spending real-world money, it will take longer. Once you sell enough crops, you earn money to buy more expensive seeds beyond basic carrots and blueberries.
“For me, I just, I really want to get all the rarest stuff. I’m a completionist, so I want everything and that’s what’s fun for me,” said Leah Ashe, a YouTuber who plays Grow a Garden and other popular games to an audience of 5.3 million. “It’s really cool because you can come together because the seed shop is global, so everybody’s shop is the exact same. So you can work with other people and be like, ‘Oh my gosh, the sugar apple is in stock. Get online!’ The seed shop updates every five minutes, so there’s always something pulling you back into the game.”
For Roblox, which has faced a backlash for not doing enough to protect kids on its gaming service, Grow a Garden has served as something of a reprieve — along with new safety measures such as chat restrictions and privacy tools.
New players get help from more established peers who send them gifts and let them know when rare seeds become available in the seed shop.
Bozdech said that “if you have the right supervision and guidance,” Roblox can be a positive experience for kids, allowing them to create their own designs or practice coding, for instance.
“Something like Grow a Garden, particularly, is a nice opportunity maybe for parents and kids to play together,” she said.
And perhaps the slow cultivating of a magical garden can benefit parents too.
“It’s hitting a nerve, you know?” Bozdech said. “People need an escape from the world, I think we all do.”