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          Meta合同工爆料:見過臉書用戶向AI聊天機(jī)器人泄露隱私

          Dave Smith
          2025-08-08

          Meta在用戶隱私保護(hù)方面劣跡斑斑。

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          2024年9月,Meta Platforms CEO馬克·扎克伯格。圖片來源:David Paul Morris—Bloomberg/Getty Images

          人們喜歡與AI對話,有些人甚至過度沉迷這種交流方式。據(jù)Meta聘請的合同工觀察,用戶會向Meta的AI過度分享個人隱私信息,包括真實姓名、電話號碼和電子郵箱地址。這些合同工的工作內(nèi)容正是審核人機(jī)對話內(nèi)容,以優(yōu)化人工智能系統(tǒng)。

          Business Insider網(wǎng)站采訪了四名通過Alignerr和Scale AI旗下Outlier平臺受雇于Meta的合同工。這兩家平臺招募人工審核員協(xié)助訓(xùn)練AI。這些合同工指出,與其他硅谷公司的同類項目相比,“Meta項目中出現(xiàn)未經(jīng)刪減的個人數(shù)據(jù)的頻率更高”。據(jù)他們透露,許多用戶會在Facebook和Instagram等Meta旗下的眾多平臺上分享高度私密的細(xì)節(jié)。用戶會像與朋友甚至戀人聊天一樣同Meta的AI對話,發(fā)送自拍照乃至“露骨照片”。

          需要說明的是,人類與AI聊天機(jī)器人過度親密的現(xiàn)象早有記錄,而Meta為提升交互質(zhì)量聘請人工評估AI助手表現(xiàn)的做法亦非新鮮事。早在2019年,《衛(wèi)報》就披露蘋果(Apple)合同工經(jīng)常接觸Siri用戶的極端敏感信息,盡管當(dāng)時該公司“缺乏處理敏感錄音的具體程序”。此外,彭博社曾報道過亞馬遜(Amazon)全球數(shù)千名員工和合同工會手動審聽Alexa用戶錄音片段并轉(zhuǎn)錄文字。Vice和Motherboard亦曾曝光微軟(Microsoft)雇用的合同工錄制和審聽語音內(nèi)容,這意味著合同工經(jīng)常會通過意外激活Xbox游戲主機(jī)而聽到孩子們所發(fā)出的聲音。

          但Meta的情況截然不同,尤其考慮到該公司在過去十年中依賴第三方合同工的做法及公司在數(shù)據(jù)治理方面的屢次失誤。

          Meta劣跡斑斑的用戶隱私保護(hù)史

          2018年,《紐約時報》和《衛(wèi)報》聯(lián)合披露:由共和黨對沖基金億萬富豪羅伯特·默瑟資助的政治咨詢公司劍橋分析(Cambridge Analytica),在未經(jīng)用戶同意的情況下利用Facebook獲取數(shù)千萬用戶的數(shù)據(jù)。該公司借此建立美國選民檔案,通過個性化政治廣告助力特朗普在2016年當(dāng)選總統(tǒng)。數(shù)據(jù)泄露源于某性格測試應(yīng)用,該程序不僅收集參與者數(shù)據(jù),還竊取其好友信息。此事導(dǎo)致Facebook遭美國聯(lián)邦貿(mào)易委員會(Federal Trade Commission,F(xiàn)TC)罰款50億美元,創(chuàng)下美國隱私侵權(quán)案最高罰單記錄。

          劍橋分析的丑聞暴露出Facebook開發(fā)者平臺存在更廣泛的缺陷:開放海量數(shù)據(jù)接口卻缺乏有效監(jiān)管。根據(jù)舉報人弗朗西絲·豪根在2021年公布的內(nèi)部文件,Meta管理層常將業(yè)務(wù)增長和用戶參與度置于隱私安全之上。

          Meta在使用合同工方面亦受到了審查:2019年,彭博社報道Facebook付費讓合同工轉(zhuǎn)錄用戶音頻聊天,而轉(zhuǎn)錄員完全不清楚這些錄音的獲取途徑。(當(dāng)時,F(xiàn)acebook表示錄音僅來自選擇啟用轉(zhuǎn)錄服務(wù)的用戶,并稱已“暫停”該做法。)

          Facebook多年來一直致力于重塑形象:2021年10月,該公司更名為Meta,宣稱此舉象征面向"元宇宙"的前瞻性戰(zhàn)略轉(zhuǎn)型,而非對虛假信息、隱私及平臺安全等眾多爭議的回應(yīng)。但該公司處理數(shù)據(jù)方面的黑歷史始終揮之不去。盡管當(dāng)前使用人工審核員優(yōu)化大語言模型(LLMs)已是行業(yè)慣例,但Meta使用合同工的最新爆料以及他們所獲取的信息,令這家全球最大社交網(wǎng)絡(luò)的母公司的數(shù)據(jù)管理機(jī)制再度遭到質(zhì)疑。

          Meta發(fā)言人在給《財富》雜志的聲明中表示,公司制定了“約束全體員工和合同工訪問個人數(shù)據(jù)的嚴(yán)格政策”。

          該發(fā)言人表示:“雖然我們與合同工合作提升訓(xùn)練數(shù)據(jù)質(zhì)量,但會刻意限制其可獲取的個人信息范圍,并設(shè)置流程和安全防護(hù)措施指導(dǎo)其處理可能接觸到的敏感數(shù)據(jù)。”

          該發(fā)言人補充道:“對于那些專注于AI個性化的項目……合同工根據(jù)我們公開的隱私政策及AI條款,可在工作中訪問特定個人信息。無論何種項目,任何未經(jīng)授權(quán)的數(shù)據(jù)共享或濫用行為均違反公司政策,我們將采取相應(yīng)處置措施。”(財富中文網(wǎng))

          譯者:劉進(jìn)龍

          審校:汪皓

          人們喜歡與AI對話,有些人甚至過度沉迷這種交流方式。據(jù)Meta聘請的合同工觀察,用戶會向Meta的AI過度分享個人隱私信息,包括真實姓名、電話號碼和電子郵箱地址。這些合同工的工作內(nèi)容正是審核人機(jī)對話內(nèi)容,以優(yōu)化人工智能系統(tǒng)。

          Business Insider網(wǎng)站采訪了四名通過Alignerr和Scale AI旗下Outlier平臺受雇于Meta的合同工。這兩家平臺招募人工審核員協(xié)助訓(xùn)練AI。這些合同工指出,與其他硅谷公司的同類項目相比,“Meta項目中出現(xiàn)未經(jīng)刪減的個人數(shù)據(jù)的頻率更高”。據(jù)他們透露,許多用戶會在Facebook和Instagram等Meta旗下的眾多平臺上分享高度私密的細(xì)節(jié)。用戶會像與朋友甚至戀人聊天一樣同Meta的AI對話,發(fā)送自拍照乃至“露骨照片”。

          需要說明的是,人類與AI聊天機(jī)器人過度親密的現(xiàn)象早有記錄,而Meta為提升交互質(zhì)量聘請人工評估AI助手表現(xiàn)的做法亦非新鮮事。早在2019年,《衛(wèi)報》就披露蘋果(Apple)合同工經(jīng)常接觸Siri用戶的極端敏感信息,盡管當(dāng)時該公司“缺乏處理敏感錄音的具體程序”。此外,彭博社曾報道過亞馬遜(Amazon)全球數(shù)千名員工和合同工會手動審聽Alexa用戶錄音片段并轉(zhuǎn)錄文字。Vice和Motherboard亦曾曝光微軟(Microsoft)雇用的合同工錄制和審聽語音內(nèi)容,這意味著合同工經(jīng)常會通過意外激活Xbox游戲主機(jī)而聽到孩子們所發(fā)出的聲音。

          但Meta的情況截然不同,尤其考慮到該公司在過去十年中依賴第三方合同工的做法及公司在數(shù)據(jù)治理方面的屢次失誤。

          Meta劣跡斑斑的用戶隱私保護(hù)史

          2018年,《紐約時報》和《衛(wèi)報》聯(lián)合披露:由共和黨對沖基金億萬富豪羅伯特·默瑟資助的政治咨詢公司劍橋分析(Cambridge Analytica),在未經(jīng)用戶同意的情況下利用Facebook獲取數(shù)千萬用戶的數(shù)據(jù)。該公司借此建立美國選民檔案,通過個性化政治廣告助力特朗普在2016年當(dāng)選總統(tǒng)。數(shù)據(jù)泄露源于某性格測試應(yīng)用,該程序不僅收集參與者數(shù)據(jù),還竊取其好友信息。此事導(dǎo)致Facebook遭美國聯(lián)邦貿(mào)易委員會(Federal Trade Commission,F(xiàn)TC)罰款50億美元,創(chuàng)下美國隱私侵權(quán)案最高罰單記錄。

          劍橋分析的丑聞暴露出Facebook開發(fā)者平臺存在更廣泛的缺陷:開放海量數(shù)據(jù)接口卻缺乏有效監(jiān)管。根據(jù)舉報人弗朗西絲·豪根在2021年公布的內(nèi)部文件,Meta管理層常將業(yè)務(wù)增長和用戶參與度置于隱私安全之上。

          Meta在使用合同工方面亦受到了審查:2019年,彭博社報道Facebook付費讓合同工轉(zhuǎn)錄用戶音頻聊天,而轉(zhuǎn)錄員完全不清楚這些錄音的獲取途徑。(當(dāng)時,F(xiàn)acebook表示錄音僅來自選擇啟用轉(zhuǎn)錄服務(wù)的用戶,并稱已“暫停”該做法。)

          Facebook多年來一直致力于重塑形象:2021年10月,該公司更名為Meta,宣稱此舉象征面向"元宇宙"的前瞻性戰(zhàn)略轉(zhuǎn)型,而非對虛假信息、隱私及平臺安全等眾多爭議的回應(yīng)。但該公司處理數(shù)據(jù)方面的黑歷史始終揮之不去。盡管當(dāng)前使用人工審核員優(yōu)化大語言模型(LLMs)已是行業(yè)慣例,但Meta使用合同工的最新爆料以及他們所獲取的信息,令這家全球最大社交網(wǎng)絡(luò)的母公司的數(shù)據(jù)管理機(jī)制再度遭到質(zhì)疑。

          Meta發(fā)言人在給《財富》雜志的聲明中表示,公司制定了“約束全體員工和合同工訪問個人數(shù)據(jù)的嚴(yán)格政策”。

          該發(fā)言人表示:“雖然我們與合同工合作提升訓(xùn)練數(shù)據(jù)質(zhì)量,但會刻意限制其可獲取的個人信息范圍,并設(shè)置流程和安全防護(hù)措施指導(dǎo)其處理可能接觸到的敏感數(shù)據(jù)。”

          該發(fā)言人補充道:“對于那些專注于AI個性化的項目……合同工根據(jù)我們公開的隱私政策及AI條款,可在工作中訪問特定個人信息。無論何種項目,任何未經(jīng)授權(quán)的數(shù)據(jù)共享或濫用行為均違反公司政策,我們將采取相應(yīng)處置措施。”(財富中文網(wǎng))

          譯者:劉進(jìn)龍

          審校:汪皓

          People love talking to AI—some, a bit too much. And according to contract workers for Meta, who review people’s interactions with the company’s chatbots to improve their artificial intelligence, people are a bit too willing to share personal, private information, including their real names, phone numbers, and email addresses, with Meta’s AI.

          Business Insider spoke with four contract workers whom Meta hires through Alignerr and Scale AI–owned Outlier, two platforms that enlist human reviewers to help train AI, and the contractors noted that “unredacted personal data was more common for the Meta projects they worked on” compared with similar projects for other clients in Silicon Valley. And according to those contractors, many users on Meta’s various platforms such as Facebook and Instagram were sharing highly personal details. Users would talk to Meta’s AI as if they were speaking with friends, or even romantic partners, sending selfies and even “explicit photos.”

          To be clear, people getting too close to their AI chatbots is well-documented, and Meta’s practice—using human contractors to assess the quality of AI-powered assistants for the sake of improving future interactions—is hardly new. Back in 2019, the Guardian reported how Apple contractors regularly heard extremely sensitive information from Siri users even though the company had “no specific procedures to deal with sensitive recordings” at the time. Similarly, Bloomberg reported how Amazon had thousands of employees and contractors around the world manually reviewing and transcribing clips from Alexa users. Vice and Motherboard also reported on Microsoft’s hired contractors recording and reviewing voice content, even though that meant contractors would often hear children’s voices via accidental activation on their Xbox consoles.

          But Meta is a different story, particularly given its track record over the past decade when it comes to reliance on third-party contractors and the company’s lapses in data governance.

          Meta’s checkered record on user privacy

          In 2018, the New York Times and the Guardian reported on how Cambridge Analytica, a political consultancy group funded by Republican hedge-fund billionaire Robert Mercer, exploited Facebook to harvest data from tens of millions of users without their consent, and used that data to profile U.S. voters and target them with personalized political ads to help elect President Donald Trump in 2016. The breach stemmed from a personality quiz app that collected data—not just from participants, but also from their friends. It led to Facebook getting hit with a $5 billion fine from the Federal Trade Commission (FTC), one of the largest privacy settlements in U.S. history.

          The Cambridge Analytica scandal exposed broader issues with Facebook’s developer platform, which had allowed for vast data access, but had limited oversight. According to internal documents released by Frances Haugen, a whistleblower, in 2021, Meta’s leadership often prioritized growth and engagement over privacy and safety concerns.

          Meta has also faced scrutiny over its use of contractors: In 2019, Bloomberg reported how Facebook paid contractors to transcribe users’ audio chats without knowing how they were obtained in the first place. (Facebook, at the time, said the recordings only came from users who had opted into the transcription services, adding it had also “paused” that practice.)

          Facebook has spent years trying to rehabilitate its image: It rebranded to Meta in October 2021, framing the name change as a forward-looking shift in focus to “the metaverse” rather than as a response to controversies surrounding misinformation, privacy, and platform safety. But Meta’s legacy in handling data casts a long shadow. And while using human reviewers to improve large language models (LLMs) is common industry practice at this point, the latest report about Meta’s use of contractors, and the information contractors say they’re able to see, does raise fresh questions around how data is handled by the parent company of the world’s most popular social networks.

          In a statement to Fortune, a Meta spokesperson said the company has “strict policies that govern personal data access for all employees and contractors.”

          “While we work with contractors to help improve training data quality, we intentionally limit what personal information they see, and we have processes and guardrails in place instructing them how to handle any such information they may encounter,” the spokesperson said.

          “For projects focused on AI personalization … contractors are permitted in the course of their work to access certain personal information in accordance with our publicly available privacy policies and AI terms. Regardless of the project, any unauthorized sharing or misuse of personal information is a violation of our data policies, and we will take appropriate action,” they added.

          財富中文網(wǎng)所刊載內(nèi)容之知識產(chǎn)權(quán)為財富媒體知識產(chǎn)權(quán)有限公司及/或相關(guān)權(quán)利人專屬所有或持有。未經(jīng)許可,禁止進(jìn)行轉(zhuǎn)載、摘編、復(fù)制及建立鏡像等任何使用。
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