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          “華爾街女先知”為美國(guó)90后和00后敲響警鐘

          Nick Lichtenberg
          2025-09-12

          惠特尼稱,盡管Z世代和千禧一代支撐了消費(fèi)支出,并且被認(rèn)為是疫情后的經(jīng)濟(jì)支柱,但他們的財(cái)務(wù)基礎(chǔ)正變得日益脆弱。

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          Meredith Whitney咨詢集團(tuán)創(chuàng)始人梅雷迪思?惠特尼(Meredith Whitney)。圖片來源:Jin Lee/Bloomberg via Getty Images

          梅雷迪思?惠特尼(Meredith Whitney)因準(zhǔn)確預(yù)言2008年金融危機(jī)而被譽(yù)為“華爾街先知”。今天她又一次發(fā)出警報(bào)——未來一年,Z世代和千禧一代(譯注:約等同于中國(guó)的90后和00后)將面臨“非常脆弱”的經(jīng)濟(jì)狀況。惠特尼是一位杰出的金融分析師,她對(duì)次級(jí)抵押貸款的先見之明在近二十年前就得到了證實(shí)。而今,她將關(guān)注點(diǎn)轉(zhuǎn)向當(dāng)今美國(guó)年輕人在該國(guó)不斷變化的經(jīng)濟(jì)形勢(shì)下面臨的經(jīng)濟(jì)脆弱性。

          在福克斯商業(yè)頻道(Fox Business)最近播出的一期《巴倫圓桌會(huì)》(Barron’s Roundtable)節(jié)目中,惠特尼解釋說,盡管Z世代和千禧一代支撐了消費(fèi)支出,并且被認(rèn)為是疫情后的經(jīng)濟(jì)支柱,但他們的財(cái)務(wù)基礎(chǔ)正變得日益脆弱。惠特尼將Z世代和千禧一代稱為“牛油果吐司消費(fèi)者”,稱他們由于多種經(jīng)濟(jì)因素疊加而面臨獨(dú)特的風(fēng)險(xiǎn),威脅他們經(jīng)濟(jì)韌性的因素包括:成本上升、工資停滯、難以承受的房?jī)r(jià),以及疫情結(jié)束后被漸削弱的福利安全網(wǎng)。

          她還表示,她對(duì)于令人失望的8月份就業(yè)增長(zhǎng)數(shù)據(jù)“并不意外”,這是隱藏在表象之下的、更脆弱的經(jīng)濟(jì)狀況帶來的結(jié)果,而處于其核心的正是“牛油果吐司消費(fèi)者”。

          近距離觀察消費(fèi)狀況

          惠特尼指出,在酒店、招待、零售等約占20%勞動(dòng)力的重點(diǎn)行業(yè),消費(fèi)支出正在放緩,甚至出現(xiàn)負(fù)增長(zhǎng)。她還提到,當(dāng)前的移民政策使100萬非本土出生的員工退出美國(guó)勞動(dòng)力市場(chǎng),給這些行業(yè)造成更大壓力。她認(rèn)為,這表明經(jīng)濟(jì)環(huán)境比人們認(rèn)為的更加脆弱,而且失業(yè)率到今年年底和明年可能會(huì)繼續(xù)上升到4%甚至更高。她的意思是,這個(gè)比例甚至可能接近5%。雖然這些數(shù)字按歷史標(biāo)準(zhǔn)來看不算太差,但美國(guó)失業(yè)率從2022年以來保持在3%上下,處于1970年代以來最低水平,與此相比已經(jīng)有所上升。

          她深入分析研究了美國(guó)消費(fèi)者群體,她認(rèn)為這一群體“顆粒度非常細(xì)”。在過去五年中,惠特尼對(duì)消費(fèi)者進(jìn)行了細(xì)分,發(fā)現(xiàn)了“高端消費(fèi)者”和“牛油果吐司消費(fèi)者”之間的鮮明差別。“牛油果吐司消費(fèi)者”主要在24到38歲之間,受過大學(xué)教育,高消費(fèi),通常沒有房產(chǎn),但擁有相當(dāng)多的可支配收入,他們一直是經(jīng)濟(jì)的重要驅(qū)動(dòng)力。這一人群與超過52%的、處于“掙扎”狀態(tài)的家庭形成鮮明對(duì)比。

          盡管如此,在她看來這個(gè)富裕的年輕群體面臨著重大的財(cái)務(wù)壓力,這主要是由于政府恢復(fù)了學(xué)生貸款還款,以及醫(yī)療補(bǔ)貼即將被取消。惠特尼解釋說,在近五年的時(shí)間里,不償還學(xué)生貸款的行為無需受到任何懲罰,從而制造了一種虛假的財(cái)務(wù)自由感。學(xué)生貸款的還款責(zé)任已經(jīng)從2024年10月起已經(jīng)正式恢復(fù),盡管貸款人獲準(zhǔn)享受為期一年的“啟動(dòng)期”,也就是如果在此期間拖延還款,除了產(chǎn)生利息外,不會(huì)受到任何懲罰。目前許多人已開始還款,但仍有相當(dāng)高的比例仍未開始還貸,有25%的學(xué)生貸款的借款人和超過半數(shù)的學(xué)生貸款債務(wù)集中發(fā)生在24至38歲的年齡段。

          對(duì)于已經(jīng)開始還款的人來說,影響已然顯現(xiàn),并隨之導(dǎo)致消費(fèi)受到抑制,從Panera、Cava和Sweetgreen等連鎖快餐店乏力的業(yè)績(jī)表現(xiàn)就可以管窺一二。惠特尼警告說,情況可能進(jìn)一步惡化,因?yàn)槟切﹪?yán)重逾期的學(xué)生貸款即將被實(shí)施工資扣押,從而進(jìn)一步擠壓這一群體的消費(fèi)能力。正如她所說,因?yàn)橥赇N售額陷入了長(zhǎng)期低迷,Sweetgreen已下調(diào)今年最后兩個(gè)季度的預(yù)期,該公司首席執(zhí)行官喬納森?尼曼(Jonathan Neman)調(diào)整了菜單,提高了蛋白質(zhì)比例,試圖為顧客的“難以下咽的辦公桌沙拉”提供更多價(jià)值。

          一些福利補(bǔ)貼陸續(xù)終止

          此外,由于一些關(guān)鍵醫(yī)療補(bǔ)貼將在年底前到期,壓力或?qū)⒗^續(xù)增大。新冠疫情期間,《美國(guó)救助計(jì)劃法案》(the American Rescue Plan Act)為收入在貧困線400%以內(nèi)的人群提供醫(yī)療保費(fèi)補(bǔ)貼,許多人因此每月獲得了額外的300美元可支配收入。而這項(xiàng)福利即將結(jié)束,再加上學(xué)生貸款還款重啟,一大筆“可支配支出”將不復(fù)存在。

          惠特尼強(qiáng)調(diào),學(xué)生貸款超期還貸造成的工資扣押,以及醫(yī)療補(bǔ)貼停止發(fā)放,二者的疊加效應(yīng)將在明年為Z世代和千禧一代制造“全然不同的困境”。企業(yè)一直熱衷于針對(duì)這些年輕世代開展?fàn)I銷,而如今他們將面臨“消費(fèi)支出的實(shí)際壓力”。因此,惠特尼預(yù)測(cè)“未來一年,Z世代和千禧一代的消費(fèi)能力將非常疲弱”。(財(cái)富中文網(wǎng))

          《財(cái)富》雜志在撰寫本報(bào)道初稿時(shí)借助了生成式人工智能工具,編輯在發(fā)布本文章之前核實(shí)了信息準(zhǔn)確性。

          譯者:珠珠

          梅雷迪思?惠特尼(Meredith Whitney)因準(zhǔn)確預(yù)言2008年金融危機(jī)而被譽(yù)為“華爾街先知”。今天她又一次發(fā)出警報(bào)——未來一年,Z世代和千禧一代(譯注:約等同于中國(guó)的90后和00后)將面臨“非常脆弱”的經(jīng)濟(jì)狀況。惠特尼是一位杰出的金融分析師,她對(duì)次級(jí)抵押貸款的先見之明在近二十年前就得到了證實(shí)。而今,她將關(guān)注點(diǎn)轉(zhuǎn)向當(dāng)今美國(guó)年輕人在該國(guó)不斷變化的經(jīng)濟(jì)形勢(shì)下面臨的經(jīng)濟(jì)脆弱性。

          在福克斯商業(yè)頻道(Fox Business)最近播出的一期《巴倫圓桌會(huì)》(Barron’s Roundtable)節(jié)目中,惠特尼解釋說,盡管Z世代和千禧一代支撐了消費(fèi)支出,并且被認(rèn)為是疫情后的經(jīng)濟(jì)支柱,但他們的財(cái)務(wù)基礎(chǔ)正變得日益脆弱。惠特尼將Z世代和千禧一代稱為“牛油果吐司消費(fèi)者”,稱他們由于多種經(jīng)濟(jì)因素疊加而面臨獨(dú)特的風(fēng)險(xiǎn),威脅他們經(jīng)濟(jì)韌性的因素包括:成本上升、工資停滯、難以承受的房?jī)r(jià),以及疫情結(jié)束后被漸削弱的福利安全網(wǎng)。

          她還表示,她對(duì)于令人失望的8月份就業(yè)增長(zhǎng)數(shù)據(jù)“并不意外”,這是隱藏在表象之下的、更脆弱的經(jīng)濟(jì)狀況帶來的結(jié)果,而處于其核心的正是“牛油果吐司消費(fèi)者”。

          近距離觀察消費(fèi)狀況

          惠特尼指出,在酒店、招待、零售等約占20%勞動(dòng)力的重點(diǎn)行業(yè),消費(fèi)支出正在放緩,甚至出現(xiàn)負(fù)增長(zhǎng)。她還提到,當(dāng)前的移民政策使100萬非本土出生的員工退出美國(guó)勞動(dòng)力市場(chǎng),給這些行業(yè)造成更大壓力。她認(rèn)為,這表明經(jīng)濟(jì)環(huán)境比人們認(rèn)為的更加脆弱,而且失業(yè)率到今年年底和明年可能會(huì)繼續(xù)上升到4%甚至更高。她的意思是,這個(gè)比例甚至可能接近5%。雖然這些數(shù)字按歷史標(biāo)準(zhǔn)來看不算太差,但美國(guó)失業(yè)率從2022年以來保持在3%上下,處于1970年代以來最低水平,與此相比已經(jīng)有所上升。

          她深入分析研究了美國(guó)消費(fèi)者群體,她認(rèn)為這一群體“顆粒度非常細(xì)”。在過去五年中,惠特尼對(duì)消費(fèi)者進(jìn)行了細(xì)分,發(fā)現(xiàn)了“高端消費(fèi)者”和“牛油果吐司消費(fèi)者”之間的鮮明差別。“牛油果吐司消費(fèi)者”主要在24到38歲之間,受過大學(xué)教育,高消費(fèi),通常沒有房產(chǎn),但擁有相當(dāng)多的可支配收入,他們一直是經(jīng)濟(jì)的重要驅(qū)動(dòng)力。這一人群與超過52%的、處于“掙扎”狀態(tài)的家庭形成鮮明對(duì)比。

          盡管如此,在她看來這個(gè)富裕的年輕群體面臨著重大的財(cái)務(wù)壓力,這主要是由于政府恢復(fù)了學(xué)生貸款還款,以及醫(yī)療補(bǔ)貼即將被取消。惠特尼解釋說,在近五年的時(shí)間里,不償還學(xué)生貸款的行為無需受到任何懲罰,從而制造了一種虛假的財(cái)務(wù)自由感。學(xué)生貸款的還款責(zé)任已經(jīng)從2024年10月起已經(jīng)正式恢復(fù),盡管貸款人獲準(zhǔn)享受為期一年的“啟動(dòng)期”,也就是如果在此期間拖延還款,除了產(chǎn)生利息外,不會(huì)受到任何懲罰。目前許多人已開始還款,但仍有相當(dāng)高的比例仍未開始還貸,有25%的學(xué)生貸款的借款人和超過半數(shù)的學(xué)生貸款債務(wù)集中發(fā)生在24至38歲的年齡段。

          對(duì)于已經(jīng)開始還款的人來說,影響已然顯現(xiàn),并隨之導(dǎo)致消費(fèi)受到抑制,從Panera、Cava和Sweetgreen等連鎖快餐店乏力的業(yè)績(jī)表現(xiàn)就可以管窺一二。惠特尼警告說,情況可能進(jìn)一步惡化,因?yàn)槟切﹪?yán)重逾期的學(xué)生貸款即將被實(shí)施工資扣押,從而進(jìn)一步擠壓這一群體的消費(fèi)能力。正如她所說,因?yàn)橥赇N售額陷入了長(zhǎng)期低迷,Sweetgreen已下調(diào)今年最后兩個(gè)季度的預(yù)期,該公司首席執(zhí)行官喬納森?尼曼(Jonathan Neman)調(diào)整了菜單,提高了蛋白質(zhì)比例,試圖為顧客的“難以下咽的辦公桌沙拉”提供更多價(jià)值。

          一些福利補(bǔ)貼陸續(xù)終止

          此外,由于一些關(guān)鍵醫(yī)療補(bǔ)貼將在年底前到期,壓力或?qū)⒗^續(xù)增大。新冠疫情期間,《美國(guó)救助計(jì)劃法案》(the American Rescue Plan Act)為收入在貧困線400%以內(nèi)的人群提供醫(yī)療保費(fèi)補(bǔ)貼,許多人因此每月獲得了額外的300美元可支配收入。而這項(xiàng)福利即將結(jié)束,再加上學(xué)生貸款還款重啟,一大筆“可支配支出”將不復(fù)存在。

          惠特尼強(qiáng)調(diào),學(xué)生貸款超期還貸造成的工資扣押,以及醫(yī)療補(bǔ)貼停止發(fā)放,二者的疊加效應(yīng)將在明年為Z世代和千禧一代制造“全然不同的困境”。企業(yè)一直熱衷于針對(duì)這些年輕世代開展?fàn)I銷,而如今他們將面臨“消費(fèi)支出的實(shí)際壓力”。因此,惠特尼預(yù)測(cè)“未來一年,Z世代和千禧一代的消費(fèi)能力將非常疲弱”。(財(cái)富中文網(wǎng))

          《財(cái)富》雜志在撰寫本報(bào)道初稿時(shí)借助了生成式人工智能工具,編輯在發(fā)布本文章之前核實(shí)了信息準(zhǔn)確性。

          譯者:珠珠

          The one-time “Oracle of Wall Street” who famously called the 2008 financial crisis is once again sounding the alarm—this time warning that Gen Z and millennials will be “very weak” in the year ahead. Meredith Whitney, the prominent financial analyst whose prescient warnings about subprime mortgages proved true nearly two decades ago, has shifted her focus to the economic vulnerabilities facing today’s younger generations in the evolving U.S. economy.

          On a recent episode of “Barron’s Roundtable” aired by Fox Business, Whitney explained that while Gen Z and millennials have propped up consumer spending and have often been considered the backbone of the post-pandemic economy, their financial underpinnings are increasingly fragile. Whitney described Gen Z and millennials—she said she calls them the “avocado toast consumer”—as being uniquely exposed due to a convergence of economic factors that threaten their resilience: rising costs, stagnant wages, unaffordable housing, and a waning safety net from pandemic-era benefits.

          She added that she was “not surprised” by the recent disappointing jobs growth in August, attributing it to a hidden, weaker economy underlying the surface, with the avocado toast consumer at the heart of things.

          Looking closely at consumption

          Whitney points to decelerating and even negative consumer spending in key categories that comprise approximately 20% of the workforce, including hotel, hospitality, and retail sectors, as a primary indicator. She also suggests that current immigration policies are further pressuring these same categories by effectively removing a million non-native-born workers from the workforce. This combination, she believes, indicates a more fragile economic environment than widely perceived, and she anticipates the unemployment rate could climb into the “high fours” by the end of this year and into the next. By this, she meant unemployment of 4% and above, even approaching the 5% range. These are low by historical standards, but elevated from the 3% range from 2022 that was the lowest since the 1970s.

          Her analysis dives deep into the U.S. consumer, a segment she finds “so granular.” Whitney has segmented consumers over the past five years, identifying a stark contrast between the “high-end consumer” and what she terms the “avocado toast consumer”. The latter group, primarily college-educated, high-spending individuals between 24 and 38 who often do not own homes but possess significant discretionary income, has been a key driver of the economy. This demographic stands in contrast to over 52% of households that have been “struggling.”

          However, this affluent, younger cohort is now facing significant financial headwinds, she argued, largely due to the resumption of student-loan repayments and the impending roll-off of healthcare subsidies. Whitney explained that for nearly five years, there were no penalties for not paying student loans, creating a false sense of financial freedom. While a one-year “on-ramp” period without penalties beyond incurring interest was in place, repayments officially resumed in October 2024. Although many began paying, a substantial portion did not, with 25% of student loan holders and over 50% of the total student loan debt concentrated within the 24-38 age group.

          For those who have resumed payments, the impact has already been felt, leading to suppressed spending evident in the poor performance of quick-service restaurants like Panera, Cava, and Sweetgreen. Whitney warns that the situation is poised to worsen, with impending wage garnishment for seriously delinquent student-loan debt set to further squeeze this cohort. Sweetgreen, to her point, cut its outlook for the last two quarters as same-store sales have fallen into a prolonged slump, with CEO Jonathan Neman shaking up the menu to lean into protein as he tries to give customers more bang for their “sad desk salad” buck.

          More subsidies expiring

          Adding to this pressure is the expiration of key healthcare subsidies at the end of the year. In response to COVID-19, the American Rescue Plan Act had subsidized healthcare premiums for individuals earning up to 400% over the poverty line, effectively providing an additional $300 a month in discretionary income for many. This benefit, combined with the pause on student loan payments, amounted to a “massive amount of discretionary spend” that will now disappear.

          Whitney emphasizes that the cumulative effect of wage garnishment on student debt and the cessation of healthcare subsidies will create a “completely different type of headwind” next year, particularly for Gen Z and millennials. Companies have heavily focused their marketing efforts on these younger generations, who will now experience “real pressure on consumer spend.” Consequently, Whitney predicts that “Gen Z and Millennials will be very weak over the next year”.

          For this story, Fortune used generative AI to help with an initial draft. An editor verified the accuracy of the information before publishing.

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