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          這家航空公司押注美國富人客戶奏效

          Nick Lichtenberg
          2025-10-11

          達(dá)美航空最新季度營收創(chuàng)新高,這主要得益于高端及商務(wù)旅行需求的持續(xù)堅(jiān)挺。

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          達(dá)美航空首席執(zhí)行官埃德·巴斯蒂安。圖片來源:Andrew Harnik—Getty Images

          達(dá)美航空(Delta Air Lines)2025年第三季度財(cái)務(wù)業(yè)績表現(xiàn)強(qiáng)勁,營收創(chuàng)下紀(jì)錄并超出盈利預(yù)期,這主要得益于高端及商務(wù)旅行需求的持續(xù)堅(jiān)挺。

          首席執(zhí)行官埃德·巴斯蒂安對(duì)未來數(shù)月表示樂觀,預(yù)計(jì)全年調(diào)整后每股收益(EPS)將達(dá)到約6美元,處于此前指引區(qū)間的上限。展望2025年之后的未來,公司認(rèn)為其戰(zhàn)略定位有助于提高利潤率、增加營收并把握高端旅行趨勢(shì)。這家美國最盈利航空公司的業(yè)績凸顯出乘客偏好明顯向高端旅行傾斜。

          達(dá)美航空預(yù)計(jì),長期被視為奢侈品的高端艙位銷售額將在公司歷史上首次超越傳統(tǒng)主艙,且這一里程碑將在2026年實(shí)現(xiàn),比此前預(yù)期整整提前一年。達(dá)美航空總裁格倫·豪恩斯坦此前曾預(yù)測(cè)高端艙位銷售額將在2027年超越主艙。在后續(xù)的分析師電話會(huì)議上,當(dāng)被問及這一預(yù)測(cè)以及當(dāng)前趨勢(shì)是否意味著2026年即可實(shí)現(xiàn)時(shí),豪恩斯坦給出了肯定答復(fù):“我認(rèn)為你會(huì)看到。”

          主艙需求的"轉(zhuǎn)折點(diǎn)"

          在業(yè)績電話會(huì)議上,豪恩斯坦與首席執(zhí)行官埃德·巴斯蒂安均談及他們眼中的主艙需求“轉(zhuǎn)折點(diǎn)”:本季度高端艙位(含頭等艙和舒適經(jīng)濟(jì)艙)營收增長9%至近58億美元,商務(wù)旅行則強(qiáng)勁反彈8%。與此同時(shí),主艙銷售額下降4%至約60億美元。達(dá)美航空預(yù)計(jì),這一消費(fèi)行為轉(zhuǎn)變趨勢(shì)將加速。根據(jù)行業(yè)預(yù)測(cè),高端艙位銷售額有望在2027年前超越經(jīng)濟(jì)艙銷售額。在截至9月30日的三個(gè)月里,達(dá)美航空?qǐng)?bào)告調(diào)整后營收為152億美元,調(diào)整后每股收益為1.71美元,兩項(xiàng)數(shù)據(jù)均輕松超越華爾街預(yù)期。

          高端需求激增與美國財(cái)富高度集中的態(tài)勢(shì)直接相關(guān)。穆迪分析(Moody's Analytics)的數(shù)據(jù)顯示,2025年第二季度,美國前10%的家庭貢獻(xiàn)了總消費(fèi)支出的近50%。首席財(cái)務(wù)官丹·詹基將業(yè)績歸功于達(dá)美航空削減非高峰航線、聚焦高利潤航班的戰(zhàn)略舉措,但豪恩斯坦以近乎驚嘆的語氣描繪當(dāng)前的趨勢(shì):“高端產(chǎn)品曾經(jīng)持續(xù)虧損,如今卻成為利潤率最高的產(chǎn)品。”

          達(dá)美航空的業(yè)績報(bào)告推動(dòng)其股價(jià)飆升6%,使其成為周四標(biāo)普500指數(shù)中表現(xiàn)最佳的成分股之一。對(duì)韌性旅行需求的信心及達(dá)美航空強(qiáng)勁的執(zhí)行力,帶動(dòng)航空板塊普遍上漲。分析師指出,達(dá)美航空的業(yè)績是美國航空業(yè)基本面改善的風(fēng)向標(biāo),其樂觀前景緩解了對(duì)經(jīng)濟(jì)放緩的擔(dān)憂,并彰顯了通過戰(zhàn)略運(yùn)力管理和聚焦高端細(xì)分市場可實(shí)現(xiàn)的盈利能力。

          加倍投入高端領(lǐng)域

          展望未來,豪恩斯坦表示他認(rèn)為達(dá)美航空“未來幾年將在高端領(lǐng)域看到更多機(jī)遇”。他列舉了達(dá)美航空在洛杉磯、波士頓、紐約和西雅圖的投資,視其為增長平臺(tái),因?yàn)椤斑@些區(qū)域蘊(yùn)藏著巨量高端客源。達(dá)美航空歷史上在這些市場的滲透度遠(yuǎn)不如今”。

          豪恩斯坦指出,達(dá)美航空不僅深耕中上層階級(jí)聚居(及集散)的東西海岸,更“通過機(jī)場設(shè)施、達(dá)美至臻商務(wù)艙貴賓室(Delta One)等打造跨代際體驗(yàn)”。達(dá)美至臻商務(wù)艙貴賓室是隨著達(dá)美飛凡貴賓室(Delta Sky Club)日益擁擠而推出的超高端貴賓室。豪恩斯坦補(bǔ)充道:“我們看到高端領(lǐng)域持續(xù)保持著可觀的發(fā)展勢(shì)頭。”換言之,若達(dá)美航空的業(yè)績確如表面所示具有指標(biāo)意義,那么前10%的富裕群體將持續(xù)消費(fèi),并可能很快突破消費(fèi)經(jīng)濟(jì)總量的50%。

          達(dá)美航空未立即回應(yīng)置評(píng)請(qǐng)求。(財(cái)富中文網(wǎng))

          譯者:劉進(jìn)龍

          審校:汪皓

          達(dá)美航空(Delta Air Lines)2025年第三季度財(cái)務(wù)業(yè)績表現(xiàn)強(qiáng)勁,營收創(chuàng)下紀(jì)錄并超出盈利預(yù)期,這主要得益于高端及商務(wù)旅行需求的持續(xù)堅(jiān)挺。

          首席執(zhí)行官埃德·巴斯蒂安對(duì)未來數(shù)月表示樂觀,預(yù)計(jì)全年調(diào)整后每股收益(EPS)將達(dá)到約6美元,處于此前指引區(qū)間的上限。展望2025年之后的未來,公司認(rèn)為其戰(zhàn)略定位有助于提高利潤率、增加營收并把握高端旅行趨勢(shì)。這家美國最盈利航空公司的業(yè)績凸顯出乘客偏好明顯向高端旅行傾斜。

          達(dá)美航空預(yù)計(jì),長期被視為奢侈品的高端艙位銷售額將在公司歷史上首次超越傳統(tǒng)主艙,且這一里程碑將在2026年實(shí)現(xiàn),比此前預(yù)期整整提前一年。達(dá)美航空總裁格倫·豪恩斯坦此前曾預(yù)測(cè)高端艙位銷售額將在2027年超越主艙。在后續(xù)的分析師電話會(huì)議上,當(dāng)被問及這一預(yù)測(cè)以及當(dāng)前趨勢(shì)是否意味著2026年即可實(shí)現(xiàn)時(shí),豪恩斯坦給出了肯定答復(fù):“我認(rèn)為你會(huì)看到。”

          主艙需求的"轉(zhuǎn)折點(diǎn)"

          在業(yè)績電話會(huì)議上,豪恩斯坦與首席執(zhí)行官埃德·巴斯蒂安均談及他們眼中的主艙需求“轉(zhuǎn)折點(diǎn)”:本季度高端艙位(含頭等艙和舒適經(jīng)濟(jì)艙)營收增長9%至近58億美元,商務(wù)旅行則強(qiáng)勁反彈8%。與此同時(shí),主艙銷售額下降4%至約60億美元。達(dá)美航空預(yù)計(jì),這一消費(fèi)行為轉(zhuǎn)變趨勢(shì)將加速。根據(jù)行業(yè)預(yù)測(cè),高端艙位銷售額有望在2027年前超越經(jīng)濟(jì)艙銷售額。在截至9月30日的三個(gè)月里,達(dá)美航空?qǐng)?bào)告調(diào)整后營收為152億美元,調(diào)整后每股收益為1.71美元,兩項(xiàng)數(shù)據(jù)均輕松超越華爾街預(yù)期。

          高端需求激增與美國財(cái)富高度集中的態(tài)勢(shì)直接相關(guān)。穆迪分析(Moody's Analytics)的數(shù)據(jù)顯示,2025年第二季度,美國前10%的家庭貢獻(xiàn)了總消費(fèi)支出的近50%。首席財(cái)務(wù)官丹·詹基將業(yè)績歸功于達(dá)美航空削減非高峰航線、聚焦高利潤航班的戰(zhàn)略舉措,但豪恩斯坦以近乎驚嘆的語氣描繪當(dāng)前的趨勢(shì):“高端產(chǎn)品曾經(jīng)持續(xù)虧損,如今卻成為利潤率最高的產(chǎn)品。”

          達(dá)美航空的業(yè)績報(bào)告推動(dòng)其股價(jià)飆升6%,使其成為周四標(biāo)普500指數(shù)中表現(xiàn)最佳的成分股之一。對(duì)韌性旅行需求的信心及達(dá)美航空強(qiáng)勁的執(zhí)行力,帶動(dòng)航空板塊普遍上漲。分析師指出,達(dá)美航空的業(yè)績是美國航空業(yè)基本面改善的風(fēng)向標(biāo),其樂觀前景緩解了對(duì)經(jīng)濟(jì)放緩的擔(dān)憂,并彰顯了通過戰(zhàn)略運(yùn)力管理和聚焦高端細(xì)分市場可實(shí)現(xiàn)的盈利能力。

          加倍投入高端領(lǐng)域

          展望未來,豪恩斯坦表示他認(rèn)為達(dá)美航空“未來幾年將在高端領(lǐng)域看到更多機(jī)遇”。他列舉了達(dá)美航空在洛杉磯、波士頓、紐約和西雅圖的投資,視其為增長平臺(tái),因?yàn)椤斑@些區(qū)域蘊(yùn)藏著巨量高端客源。達(dá)美航空歷史上在這些市場的滲透度遠(yuǎn)不如今”。

          豪恩斯坦指出,達(dá)美航空不僅深耕中上層階級(jí)聚居(及集散)的東西海岸,更“通過機(jī)場設(shè)施、達(dá)美至臻商務(wù)艙貴賓室(Delta One)等打造跨代際體驗(yàn)”。達(dá)美至臻商務(wù)艙貴賓室是隨著達(dá)美飛凡貴賓室(Delta Sky Club)日益擁擠而推出的超高端貴賓室。豪恩斯坦補(bǔ)充道:“我們看到高端領(lǐng)域持續(xù)保持著可觀的發(fā)展勢(shì)頭。”換言之,若達(dá)美航空的業(yè)績確如表面所示具有指標(biāo)意義,那么前10%的富裕群體將持續(xù)消費(fèi),并可能很快突破消費(fèi)經(jīng)濟(jì)總量的50%。

          達(dá)美航空未立即回應(yīng)置評(píng)請(qǐng)求。(財(cái)富中文網(wǎng))

          譯者:劉進(jìn)龍

          審校:汪皓

          Delta Air Lines delivered a robust set of financial results for the third quarter of 2025, posting record revenue and beating consensus forecasts for earnings, driven largely by continued strength in premium and corporate travel demand.

          CEO Ed Bastian expressed optimism for the months ahead, projecting full-year adjusted earnings per share (EPS) to reach about $6, at the upper end of previous guidance. The company sees itself strategically positioned to expand margins, grow revenue, and capitalize on premium travel trends as it looks beyond 2025. The results from America’s most profitable airline underscored a marked tilt in passenger preference toward premium travel.

          For the first time in Delta’s history, the company now expects sales of premium seats—long seen as a luxury—will overtake those of its traditional main cabin offerings, and will do so in 2026, a full year earlier than previously expected. When asked on the subsequent call with analysts about his previous prediction that premium would overtake main in 2027 and whether these trends mean we can expect to see it in 2026, President Glen Hauenstein was positive: “I think you will.”

          ‘Inflection’ in main cabin demand

          On the earnings call, both Hauenstein and CEO Ed Bastian discussed what they see as an “inflection” in main cabin demand, as revenue from high-end seats—including first class and comfort-plus—rose by 9% to nearly $5.8 billion in the quarter and corporate travel rebounded sharply, up 8%. At the same time, main cabin sales declined 4% to around $6 billion, signaling a shift in consumer behavior that Delta expects will accelerate, potentially allowing premium seat sales to overtake economy sales by 2027, according to industry projections. For the three months ended Sept. 30, Delta reported adjusted revenue of $15.2 billion, and adjusted EPS of $1.71, both comfortably ahead of Wall Street estimates.

          This surge in premium demand is directly aligned with the dramatic concentration of wealth in the U.S., where the top 10% of households accounted for nearly 50% of all consumer spending in the second quarter of 2025, according to Moody’s Analytics. CFO Dan Janki referenced Delta’s strategic moves to trim off-peak routes and focus on more profitable flights as contributing to the results, but Hauenstein spoke almost in surprise at what’s playing out: “Premium products used to be loss leaders, and now they’re the highest-margin products.”

          Delta’s earnings release sent its shares surging by as much as 6%, making it one of the top performers in the S&P 500 on Thursday. The airline sector gained broadly by association, boosted by confidence in resilient travel demand and Delta’s strong execution. Analysts point to Delta’s results as a bellwether of improving fundamentals in the U.S. airline industry, with its positive outlook assuaging concerns about economic slowdown and illustrating the profitability available through strategic capacity management and an elevated focus on premium segments.

          Doubling down on premium

          Looking to the future, Hauenstein said he thinks Delta is seeing “many, many more opportunities in premium in the coming years.” He cited Delta’s investments in Los Angeles, Boston, New York, and Seattle as a platform for growth, because “that’s where a considerable amount of premium lives. Delta historically wasn’t as big in those markets as we are now.”

          And not only has Delta planted itself on the coasts where the upper middle class lives (and flies from), Hauenstein noted that Delta has “built generational experiences through the airports, the Delta One lounges,” referring to the extra-high-end tier of lounges that Delta has introduced as its Delta Sky Club lounges grow more overcrowded. “We see a considerable amount of continued momentum forward in premium,” Hauenstein added. In other words, the top 10% are going to keep spending, and maybe blow past 50% of the consumer economy soon, if Delta’s results are the bellwether they seem to be.

          Delta did not immediately respond to a request for comment.

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