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          早年投資失利,讓黑石集團(tuán)CEO踏上通往520億美元身家的道路

          EMMA BURLEIGH
          2025-10-29

          蘇世民深知:“挫折固然痛苦,但同時(shí)也是最好的老師。”

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          圖片來源:BLOOMBERG / CONTRIBUTOR / GETTY IMAGES

          無論攀上多高的職場巔峰,或賺得多少財(cái)富,每一位企業(yè)領(lǐng)袖終究都是凡人。即便掌舵世界頂尖的大型企業(yè),他們也難免會(huì)犯錯(cuò)。以黑石集團(tuán)(Blackstone)聯(lián)合創(chuàng)始人兼首席執(zhí)行官蘇世民為例,他曾坦言,上世紀(jì)八十年代中期在與Edgcomb Steel的一樁重大交易中失利,幾乎讓他落淚。

          蘇世民近日在黑石集團(tuán)的“人生啟示”系列訪談中回憶道:“那是公司歷史上的第三筆投資……當(dāng)時(shí)我從未做過投資,甚至不知道還有‘投資委員會(huì)’這種東西。我犯了一個(gè)錯(cuò)誤,結(jié)果幾乎虧光了全部本金。”

          在這場代價(jià)高昂的失誤之后,一位投資人把他叫到一旁,進(jìn)行了一次談話。這次會(huì)面讓他銘記了整整半個(gè)世紀(jì)。

          蘇世民繼續(xù)回憶道:“我剛坐下來,他便開始對我大吼大叫……我當(dāng)時(shí)震驚極了。但我隨后對他說:‘你罵得完全有道理。’虧掉的是他的錢,而我負(fù)有責(zé)任。場面極其難堪,我?guī)缀跻?dāng)場哭出來。但我強(qiáng)忍住情緒,告訴自己:‘我必須咬牙承受這些責(zé)罵。’”

          這次事件后不久,黑石集團(tuán)損失了其在Edgcomb的全部股權(quán)。這次打擊成了蘇世民職業(yè)生涯的分水嶺。正如他所說,客戶與一家管理著1,900億美元資產(chǎn)的公司合作,“自然期望看到好結(jié)果”,而他卻讓人大失所望。蘇世民對這次失誤極為自責(zé)。黑石是他一手創(chuàng)立的公司,他當(dāng)年辭去雷曼兄弟(Lehman Brothers)的高管職位,以40萬美元起家。而面對這段“痛苦又灰暗的經(jīng)歷”,他沒有沉溺于懊悔,而是選擇重新出發(fā)。他走出辦公室,在秋葉紛落、陽光映水的街頭獨(dú)自散步,一邊反思,一邊自我開解。此后數(shù)十年間,蘇世民帶領(lǐng)黑石成長為全球資產(chǎn)管理巨頭,也將個(gè)人財(cái)富積累至526億美元,成為白手起家的億萬富翁。

          蘇世民談到:“我當(dāng)時(shí)對自己說:‘這種事絕不能再發(fā)生。’”此后,黑石徹底重塑了所有內(nèi)部流程,對每一筆復(fù)雜交易都進(jìn)行嚴(yán)格而充分的討論。“挫折固然痛苦,但同時(shí)也是最好的老師。”

          從杰夫·貝佐斯到薩姆·奧爾特曼:承認(rèn)錯(cuò)誤,重新上路

          對任何渴望闖出一番事業(yè)的企業(yè)家而言,犯下價(jià)值數(shù)百萬甚至數(shù)十億美元的錯(cuò)誤,幾乎是成長的必經(jīng)之路。

          即便是最成功的商業(yè)領(lǐng)袖,也不諱言自己的失誤。十多年前,亞馬遜(Amazon)創(chuàng)始人杰夫·貝佐斯就坦承,公司當(dāng)時(shí)推出手機(jī)產(chǎn)品“為時(shí)尚早”。那時(shí)這家如今市值達(dá)2.4萬億美元的科技巨頭,正試圖改進(jìn)其首個(gè)不盡如人意的手機(jī)項(xiàng)目。這一錯(cuò)誤讓人記憶猶新,而亞馬遜至今未能在智能手機(jī)市場中占據(jù)一席之地。多年來,亞馬遜的其他嘗試也屢遭挫折,其中包括一個(gè)歷經(jīng)多次改版卻始終未能成功的拍賣網(wǎng)站。

          貝佐斯在2014年的《商業(yè)內(nèi)幕》Ignition大會(huì)上表示:“我在亞馬遜犯下過價(jià)值數(shù)十億美元的錯(cuò)誤。真的有數(shù)十億美元……那些不能接納失敗、停止嘗試的公司,最終都會(huì)陷入絕境,只能在企業(yè)生命的盡頭孤注一擲。”

          即便是當(dāng)今的科技先鋒,也并非事事完美。OpenAI首席執(zhí)行官薩姆·奧爾特曼,因推出21世紀(jì)最具影響力的科技產(chǎn)品之一ChatGPT而廣為人知。這款人工智能聊天機(jī)器人火爆全球,周活躍用戶高達(dá)8億,每分鐘處理達(dá)60億個(gè)詞元。在GPT-4模型大獲成功后,公司決定進(jìn)一步加碼,推出性能更強(qiáng)的新版本GPT-5。然而,這次發(fā)布遠(yuǎn)非一場創(chuàng)新的狂飆盛宴。上線過程問題頻出,OpenAI不得不重新開放GPT-4供用戶選擇,以便修復(fù)故障、平息混亂。

          據(jù)《The Verge》報(bào)道,奧爾特曼在8月坦言:“我認(rèn)為我們的新版本發(fā)布犯了一些嚴(yán)重錯(cuò)誤。我們從中得到了一個(gè)教訓(xùn),那就是在一天之內(nèi)為上億用戶升級產(chǎn)品意味著什么。”

          有些錯(cuò)誤代價(jià)極為高昂。市值達(dá)1,900億美元的金融科技公司財(cái)捷集團(tuán)(Intuit)前首席執(zhí)行官布拉德·史密斯,曾因“深信自己押對了寶”而犯下一個(gè)價(jià)值4,000萬美元的錯(cuò)誤。他全力押注一個(gè)全新的電商業(yè)務(wù)模式,并說服董事會(huì)分兩次各投資2,000萬美元來推動(dòng)項(xiàng)目落地。然而,這筆巨額投入最終僅換來18筆交易,平均每單售價(jià)約1,500美元,總收入只有區(qū)區(qū)2.7萬美元。史密斯當(dāng)時(shí)以為自己肯定會(huì)被解雇,但最終,他從那次慘痛的失敗中汲取了教訓(xùn),并憑此智慧領(lǐng)導(dǎo)公司長達(dá)十年。

          史密斯在2015年為《財(cái)富》撰文回憶道:“我腦子里唯一的念頭就是‘我肯定要被炒了’。我決定承擔(dān)自己犯下的錯(cuò)誤……可以想象,那場會(huì)議一點(diǎn)都不愉快。然而,會(huì)后有一位董事把我叫到一旁,給了一句讓我至今難忘的忠告……他看著我的眼睛,對我說:‘我寧愿看到因熱情犯下的錯(cuò)誤,也不愿看到理智之下的冷漠。’”(財(cái)富中文網(wǎng))

          譯者:郝秀

          審校:汪皓

          無論攀上多高的職場巔峰,或賺得多少財(cái)富,每一位企業(yè)領(lǐng)袖終究都是凡人。即便掌舵世界頂尖的大型企業(yè),他們也難免會(huì)犯錯(cuò)。以黑石集團(tuán)(Blackstone)聯(lián)合創(chuàng)始人兼首席執(zhí)行官蘇世民為例,他曾坦言,上世紀(jì)八十年代中期在與Edgcomb Steel的一樁重大交易中失利,幾乎讓他落淚。

          蘇世民近日在黑石集團(tuán)的“人生啟示”系列訪談中回憶道:“那是公司歷史上的第三筆投資……當(dāng)時(shí)我從未做過投資,甚至不知道還有‘投資委員會(huì)’這種東西。我犯了一個(gè)錯(cuò)誤,結(jié)果幾乎虧光了全部本金。”

          在這場代價(jià)高昂的失誤之后,一位投資人把他叫到一旁,進(jìn)行了一次談話。這次會(huì)面讓他銘記了整整半個(gè)世紀(jì)。

          蘇世民繼續(xù)回憶道:“我剛坐下來,他便開始對我大吼大叫……我當(dāng)時(shí)震驚極了。但我隨后對他說:‘你罵得完全有道理。’虧掉的是他的錢,而我負(fù)有責(zé)任。場面極其難堪,我?guī)缀跻?dāng)場哭出來。但我強(qiáng)忍住情緒,告訴自己:‘我必須咬牙承受這些責(zé)罵。’”

          這次事件后不久,黑石集團(tuán)損失了其在Edgcomb的全部股權(quán)。這次打擊成了蘇世民職業(yè)生涯的分水嶺。正如他所說,客戶與一家管理著1,900億美元資產(chǎn)的公司合作,“自然期望看到好結(jié)果”,而他卻讓人大失所望。蘇世民對這次失誤極為自責(zé)。黑石是他一手創(chuàng)立的公司,他當(dāng)年辭去雷曼兄弟(Lehman Brothers)的高管職位,以40萬美元起家。而面對這段“痛苦又灰暗的經(jīng)歷”,他沒有沉溺于懊悔,而是選擇重新出發(fā)。他走出辦公室,在秋葉紛落、陽光映水的街頭獨(dú)自散步,一邊反思,一邊自我開解。此后數(shù)十年間,蘇世民帶領(lǐng)黑石成長為全球資產(chǎn)管理巨頭,也將個(gè)人財(cái)富積累至526億美元,成為白手起家的億萬富翁。

          蘇世民談到:“我當(dāng)時(shí)對自己說:‘這種事絕不能再發(fā)生。’”此后,黑石徹底重塑了所有內(nèi)部流程,對每一筆復(fù)雜交易都進(jìn)行嚴(yán)格而充分的討論。“挫折固然痛苦,但同時(shí)也是最好的老師。”

          從杰夫·貝佐斯到薩姆·奧爾特曼:承認(rèn)錯(cuò)誤,重新上路

          對任何渴望闖出一番事業(yè)的企業(yè)家而言,犯下價(jià)值數(shù)百萬甚至數(shù)十億美元的錯(cuò)誤,幾乎是成長的必經(jīng)之路。

          即便是最成功的商業(yè)領(lǐng)袖,也不諱言自己的失誤。十多年前,亞馬遜(Amazon)創(chuàng)始人杰夫·貝佐斯就坦承,公司當(dāng)時(shí)推出手機(jī)產(chǎn)品“為時(shí)尚早”。那時(shí)這家如今市值達(dá)2.4萬億美元的科技巨頭,正試圖改進(jìn)其首個(gè)不盡如人意的手機(jī)項(xiàng)目。這一錯(cuò)誤讓人記憶猶新,而亞馬遜至今未能在智能手機(jī)市場中占據(jù)一席之地。多年來,亞馬遜的其他嘗試也屢遭挫折,其中包括一個(gè)歷經(jīng)多次改版卻始終未能成功的拍賣網(wǎng)站。

          貝佐斯在2014年的《商業(yè)內(nèi)幕》Ignition大會(huì)上表示:“我在亞馬遜犯下過價(jià)值數(shù)十億美元的錯(cuò)誤。真的有數(shù)十億美元……那些不能接納失敗、停止嘗試的公司,最終都會(huì)陷入絕境,只能在企業(yè)生命的盡頭孤注一擲。”

          即便是當(dāng)今的科技先鋒,也并非事事完美。OpenAI首席執(zhí)行官薩姆·奧爾特曼,因推出21世紀(jì)最具影響力的科技產(chǎn)品之一ChatGPT而廣為人知。這款人工智能聊天機(jī)器人火爆全球,周活躍用戶高達(dá)8億,每分鐘處理達(dá)60億個(gè)詞元。在GPT-4模型大獲成功后,公司決定進(jìn)一步加碼,推出性能更強(qiáng)的新版本GPT-5。然而,這次發(fā)布遠(yuǎn)非一場創(chuàng)新的狂飆盛宴。上線過程問題頻出,OpenAI不得不重新開放GPT-4供用戶選擇,以便修復(fù)故障、平息混亂。

          據(jù)《The Verge》報(bào)道,奧爾特曼在8月坦言:“我認(rèn)為我們的新版本發(fā)布犯了一些嚴(yán)重錯(cuò)誤。我們從中得到了一個(gè)教訓(xùn),那就是在一天之內(nèi)為上億用戶升級產(chǎn)品意味著什么。”

          有些錯(cuò)誤代價(jià)極為高昂。市值達(dá)1,900億美元的金融科技公司財(cái)捷集團(tuán)(Intuit)前首席執(zhí)行官布拉德·史密斯,曾因“深信自己押對了寶”而犯下一個(gè)價(jià)值4,000萬美元的錯(cuò)誤。他全力押注一個(gè)全新的電商業(yè)務(wù)模式,并說服董事會(huì)分兩次各投資2,000萬美元來推動(dòng)項(xiàng)目落地。然而,這筆巨額投入最終僅換來18筆交易,平均每單售價(jià)約1,500美元,總收入只有區(qū)區(qū)2.7萬美元。史密斯當(dāng)時(shí)以為自己肯定會(huì)被解雇,但最終,他從那次慘痛的失敗中汲取了教訓(xùn),并憑此智慧領(lǐng)導(dǎo)公司長達(dá)十年。

          史密斯在2015年為《財(cái)富》撰文回憶道:“我腦子里唯一的念頭就是‘我肯定要被炒了’。我決定承擔(dān)自己犯下的錯(cuò)誤……可以想象,那場會(huì)議一點(diǎn)都不愉快。然而,會(huì)后有一位董事把我叫到一旁,給了一句讓我至今難忘的忠告……他看著我的眼睛,對我說:‘我寧愿看到因熱情犯下的錯(cuò)誤,也不愿看到理智之下的冷漠。’”(財(cái)富中文網(wǎng))

          譯者:郝秀

          審校:汪皓

          No matter how high someone climbs the corporate ladder or how many millions they earn, every business leader is still human. They’re bound to stumble and make mistakes—even when steering some of the world’s largest companies. Blackstone cofounder and CEO Stephen A. Schwarzman, for instance, once admitted he was nearly brought to tears after flubbing a major deal with Edgcomb Steel in the mid-1980s.

          “It was the third investment in the firm’s history…I had never made investments. And I didn’t even know there were things like investment committees,” Schwarzman recently recalled in Blackstone’s “Life Lessons” series. “I made a mistake, and we basically lost our original investment value.”

          In the aftermath of the expensive blunder, Schwarzman was quickly pulled aside by an investor. It was a meeting that stuck with him for five decades.

          “I sat down, and he started screaming at me…I was shocked,” Schwarzman continued. “But then I said, ‘That’s completely fair.’ It was his money that was lost, and I was responsible. His teeing off on me was horrible, and I almost cried at the meeting. But I sucked it up, and I said, ‘I’ve just got to take these beatings.’”

          Blackstone had lost all of its equity in Edgcomb shortly after the incident. It was a career-altering moment—clients “expect good things to happen” when working with the $190 billion business, Schwarzman said, but he had missed the mark. And the cofounder took it personally; Blackstone was his brainchild, scaled up with a $400,000 investment after Schwarzman walked away from a high-powered job at Lehman Brothers. But instead of wallowing in the hurt from the “miserable, grisly experience,” the businessman repositioned himself for success. He took a walk outside, watching fall leaves trickle down and sun bounce off the water, and talked himself through the mess up. In the years since, Schwarzman has become a self-made billionaire, amassing a $52.6 billion fortune in leading the global asset management titan.

          “I said, ‘This can never happen again,’” Schwarzman said, adding that Blackstone has since changed all of its processes, and vigorously debates all complex deals. “Setbacks are terrible, but they also are great teachers.”

          Jeff Bezos to Sam Altman: owning mistakes and getting on track

          Making a mistake worth millions of dollars—or even billions—is a rite of passage for every entrepreneur striving to make waves.

          Even the biggest business leaders openly fess up to their faults; over a decade ago, Amazon founder Jeff Bezos said it was still “really early” for the $2.4 trillion tech giant to release a phone, as it tried to improve upon its first fledgling mobile rollout. It was a misstep that seemed to stick, as to this day Amazon still hasn’t broken into the smartphone market. Other Amazon offerings have fallen flat over the years, including an auction site that failed through multiple iterations.

          “I’ve made billions of dollars of failures at Amazon.com,” Bezos said in 2014 at the Business Insider Ignition conference. “Literally billions…Companies that don’t embrace failure and continue to experiment eventually get in the desperate position where the only thing they can do is make a Hail Mary bet at the end of their corporate existence.“

          Even today’s tech pioneers aren’t doing everything perfectly. OpenAI CEO Sam Altman is known for helming one of the 21st century’s biggest tech products: ChatGPT. It’s an AI chatbot with 800 million weekly active users worldwide, processing 6 billion tokens per minute. Riding the high of its GPT-4 success, the company decided to up the ante with a new-and-improved model, GPT-5. But the rollout was anything but an innovative whirlwind; the launch was so bad that OpenAI was forced to restore access to GPT-4 while the problems got smoothed out.

          “I think we totally screwed up some things on the rollout,” Altman admitted in August, according to The Verge. “We’ve learned a lesson about what it means to upgrade a product for hundreds of millions of people in one day.”

          Some mistakes come with a hefty price. The former CEO of $190 billion fintech company Intuit, Brad Smith, once made a $40 million error because he was “convinced [he] had a winner.” He went all-in on a new e-commerce business model, convincing Intuit’s board to make two investments of $20 million to get his vision off the ground. But the eye-watering stake only led to 18 sales, averaging out at $1,500 each, surmounting to only $27,000. Smith was sure he was going to get sacked, but wound up learning a bit of wisdom he carried with him leading the business for a decade.

          “My only thought was ‘I am going to be fired,’” Smith wrote for Fortune in 2015. “I decided to own my mistake…As you might imagine, it was not a fun meeting. However, one director pulled me aside following the meeting and shared a piece of advice that has stayed with me ever since…He looked me in the eye and said that he ‘preferred the errors of enthusiasm to the indifference of wisdom.’”

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