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          OpenAI又要融資數(shù)百億美元,它會(huì)變成什么樣子?

          Sharon Goldman
          2025-12-24

          高昂的成本既令人敬畏,也引發(fā)了深深的擔(dān)憂。

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          OpenAI首席執(zhí)行官薩姆·奧爾特曼(Sam Altman)。圖片來(lái)源:Kyle Grillot/Bloomberg via Getty Images

          我將OpenAI比作一棟房屋,但說(shuō)實(shí)話,沒(méi)人能確定這棟房屋究竟用什么建造。

          這可是一項(xiàng)昂貴的建筑工程。據(jù)報(bào)道,OpenAI正以7500億美元估值進(jìn)行新一輪融資,金額高達(dá)數(shù)百億美元,其中亞馬遜將投資100億美元。公司在算力方面投入巨額資金——在為AI芯片供電的數(shù)據(jù)中心澆筑混凝土——公司表示需要繼續(xù)構(gòu)建那座龐大的模型和應(yīng)用金字塔,目前已有超過(guò)8億用戶依賴于此。

          高昂的成本既令人敬畏,也引發(fā)了深深的擔(dān)憂。業(yè)界觀察者把OpenAI擴(kuò)張比作帝國(guó)大廈拔地而起一樣,它的預(yù)算增長(zhǎng)速度與建筑物本身一樣快。(但真實(shí)的帝國(guó)大廈按今天的價(jià)格計(jì)算僅花費(fèi)約7億美元,而且沒(méi)有超出預(yù)算。)一些懷疑論者越來(lái)越確信,整個(gè)建筑群不過(guò)是一座傲慢的紀(jì)念碑,很快就會(huì)轟然倒塌。

          我的看法是:如果OpenAI是一棟房屋,它仍處于建設(shè)的早期階段——但沒(méi)人能確定它用什么建造。計(jì)劃無(wú)疑雄心勃勃,推動(dòng)結(jié)構(gòu)向前所未有的高度發(fā)展。這是一棟紙牌屋嗎?是搖搖欲墜的木柱支撐的房屋嗎?還是堅(jiān)固的混凝土建筑?問(wèn)題是無(wú)論正在建造的結(jié)構(gòu)是什么,它是否真的能承受已經(jīng)施加在它上面的重量。

          專家觀點(diǎn)分化

          這種不確定性讓我采訪的專家們意見(jiàn)分歧??萍挤治鰩熈_布·恩德?tīng)枺≧ob Enderle)表示,希望看到OpenAI能建立在更穩(wěn)固的基礎(chǔ)上?!叭绻麄?cè)诨A(chǔ)方面有更強(qiáng)的根基,我會(huì)感覺(jué)更放心,”他告訴我,特別強(qiáng)調(diào)需要讓產(chǎn)品足夠可信,以促進(jìn)企業(yè)客戶的采用。他補(bǔ)充說(shuō),OpenAI在方向上曾一度“偏離軌道”,并指出自2023年11月首席執(zhí)行官薩姆·奧爾特曼(Sam Altman)短暫被解職后復(fù)職以來(lái),公司原有的獨(dú)立安全和倫理監(jiān)督結(jié)構(gòu)已被邊緣化。他認(rèn)為,如今OpenAI試圖同時(shí)與所有人競(jìng)爭(zhēng);被動(dòng)應(yīng)對(duì)競(jìng)爭(zhēng)對(duì)手而不是執(zhí)行清晰的路線圖;在沒(méi)有明確優(yōu)先級(jí)的情況下大量支出。

          正如《財(cái)富》雜志本周深度報(bào)道所披露,OpenAI首席執(zhí)行官薩姆·奧爾特曼(Sam Altman)兩周前在公司內(nèi)部拉響“紅色警報(bào)”,部分原因在于他意識(shí)到公司可能因試圖同時(shí)推進(jìn)過(guò)多項(xiàng)目而分散精力。該報(bào)道剖析了OpenAI“紅色警報(bào)”的背景、方式和內(nèi)容,還解釋了為何奧爾特曼警告公司要做好面對(duì)“艱難氛圍”和經(jīng)濟(jì)逆風(fēng)的準(zhǔn)備,原因是谷歌和OpenAI競(jìng)爭(zhēng)加劇。奧爾特曼正試圖激勵(lì)團(tuán)隊(duì)在未來(lái)幾周內(nèi)重新聚焦OpenAI的核心ChatGPT產(chǎn)品。但據(jù)恩德?tīng)栒f(shuō),這些都是非常被動(dòng)的,缺乏足夠的戰(zhàn)略性。

          針對(duì)該公司持續(xù)發(fā)布新產(chǎn)品——從新AI模型和新圖像生成模型,到網(wǎng)頁(yè)瀏覽器、ChatGPT內(nèi)置購(gòu)物功能,再到本周剛推出的應(yīng)用生態(tài)系統(tǒng)——同時(shí)推進(jìn)大規(guī)?!靶请H之門”數(shù)據(jù)中心建設(shè),恩德?tīng)枌penAI比作網(wǎng)景(Netscape)等互聯(lián)網(wǎng)公司,指出這些公司致富過(guò)快,失去了戰(zhàn)略紀(jì)律。

          “他們跑得太快,真正關(guān)注方向的時(shí)間不多,”他說(shuō)道。

          然而,其他人強(qiáng)烈不同意這種觀點(diǎn)。Futurum Research創(chuàng)始人兼首席執(zhí)行官丹尼爾·紐曼(Daniel Newman)告訴我,擔(dān)心OpenAI的房屋會(huì)倒塌,忽略了大局。“這是一個(gè)跨越數(shù)十年的超級(jí)周期,”他說(shuō)道,將公司當(dāng)前AI階段比作Netflix的DVD郵寄時(shí)代——這是隨后真正范式轉(zhuǎn)變的前奏。從未滿足需求和長(zhǎng)期價(jià)值創(chuàng)造的角度來(lái)看,紐曼認(rèn)為OpenAI在算力方面的巨額投資是理性的,而不是魯莽的。

          “我認(rèn)為OpenAI今天擁有的是高質(zhì)量的、未來(lái)三維模擬和建筑效果圖,”紐曼說(shuō)道。他補(bǔ)充說(shuō),真正的問(wèn)題是OpenAI能否獲得足夠的市場(chǎng)份額來(lái)建造它設(shè)想的豪宅。

          “我認(rèn)為OpenAI的真正目標(biāo)是成為超級(jí)規(guī)模企業(yè),”紐曼說(shuō)道?!八麄儗碛谢A(chǔ)設(shè)施、應(yīng)用程序、數(shù)據(jù)、工作流程、智能工具——人們將從OpenAI購(gòu)買他們現(xiàn)在從其他地方獲得的一切。這是一個(gè)非常雄心勃勃的目標(biāo)。不能說(shuō)它會(huì)成功。但如果成功了,這些數(shù)字是有意義的。”

          尋找粘性或膠水

          最后,我與高德納咨詢公司(Gartner Research)首席分析師阿倫·錢德拉塞卡蘭(Arun Chandrasekaran)交談,他對(duì)我的房屋比喻笑了笑,并試圖避開(kāi),但愿意討論OpenAI是否至少建立在堅(jiān)實(shí)的基礎(chǔ)上。

          “他們確實(shí)發(fā)展得非常快,而且做出了任何[同等規(guī)模]公司從未做過(guò)的巨額承諾,”他說(shuō)道?!拔艺J(rèn)為這是一場(chǎng)風(fēng)險(xiǎn)投資,一個(gè)不無(wú)風(fēng)險(xiǎn)的戰(zhàn)略?!彼赋龊艽蟪潭壬先Q于他們產(chǎn)品在模型層和應(yīng)用層的粘性。

          “這取決于從客戶角度的轉(zhuǎn)換成本,以及其他幾個(gè)因素是否能讓增長(zhǎng)真正按他們?cè)O(shè)想的方式實(shí)現(xiàn),”他說(shuō)道?!澳阏f(shuō)的是一家高增長(zhǎng)公司,但預(yù)期是他們必須以比現(xiàn)在更快的速度增長(zhǎng)。期望是巨大的。”

          “粘性,”我說(shuō)道?!跋衲z水?像釘子?支撐房屋的東西?”

          他笑了?!笆堑摹衲z水。我說(shuō)粘性,你說(shuō)膠水。”(財(cái)富中文網(wǎng))

          譯者:中慧言-王芳

          我將OpenAI比作一棟房屋,但說(shuō)實(shí)話,沒(méi)人能確定這棟房屋究竟用什么建造。

          這可是一項(xiàng)昂貴的建筑工程。據(jù)報(bào)道,OpenAI正以7500億美元估值進(jìn)行新一輪融資,金額高達(dá)數(shù)百億美元,其中亞馬遜將投資100億美元。公司在算力方面投入巨額資金——在為AI芯片供電的數(shù)據(jù)中心澆筑混凝土——公司表示需要繼續(xù)構(gòu)建那座龐大的模型和應(yīng)用金字塔,目前已有超過(guò)8億用戶依賴于此。

          高昂的成本既令人敬畏,也引發(fā)了深深的擔(dān)憂。業(yè)界觀察者把OpenAI擴(kuò)張比作帝國(guó)大廈拔地而起一樣,它的預(yù)算增長(zhǎng)速度與建筑物本身一樣快。(但真實(shí)的帝國(guó)大廈按今天的價(jià)格計(jì)算僅花費(fèi)約7億美元,而且沒(méi)有超出預(yù)算。)一些懷疑論者越來(lái)越確信,整個(gè)建筑群不過(guò)是一座傲慢的紀(jì)念碑,很快就會(huì)轟然倒塌。

          我的看法是:如果OpenAI是一棟房屋,它仍處于建設(shè)的早期階段——但沒(méi)人能確定它用什么建造。計(jì)劃無(wú)疑雄心勃勃,推動(dòng)結(jié)構(gòu)向前所未有的高度發(fā)展。這是一棟紙牌屋嗎?是搖搖欲墜的木柱支撐的房屋嗎?還是堅(jiān)固的混凝土建筑?問(wèn)題是無(wú)論正在建造的結(jié)構(gòu)是什么,它是否真的能承受已經(jīng)施加在它上面的重量。

          專家觀點(diǎn)分化

          這種不確定性讓我采訪的專家們意見(jiàn)分歧。科技分析師羅布·恩德?tīng)枺≧ob Enderle)表示,希望看到OpenAI能建立在更穩(wěn)固的基礎(chǔ)上。“如果他們?cè)诨A(chǔ)方面有更強(qiáng)的根基,我會(huì)感覺(jué)更放心,”他告訴我,特別強(qiáng)調(diào)需要讓產(chǎn)品足夠可信,以促進(jìn)企業(yè)客戶的采用。他補(bǔ)充說(shuō),OpenAI在方向上曾一度“偏離軌道”,并指出自2023年11月首席執(zhí)行官薩姆·奧爾特曼(Sam Altman)短暫被解職后復(fù)職以來(lái),公司原有的獨(dú)立安全和倫理監(jiān)督結(jié)構(gòu)已被邊緣化。他認(rèn)為,如今OpenAI試圖同時(shí)與所有人競(jìng)爭(zhēng);被動(dòng)應(yīng)對(duì)競(jìng)爭(zhēng)對(duì)手而不是執(zhí)行清晰的路線圖;在沒(méi)有明確優(yōu)先級(jí)的情況下大量支出。

          正如《財(cái)富》雜志本周深度報(bào)道所披露,OpenAI首席執(zhí)行官薩姆·奧爾特曼(Sam Altman)兩周前在公司內(nèi)部拉響“紅色警報(bào)”,部分原因在于他意識(shí)到公司可能因試圖同時(shí)推進(jìn)過(guò)多項(xiàng)目而分散精力。該報(bào)道剖析了OpenAI“紅色警報(bào)”的背景、方式和內(nèi)容,還解釋了為何奧爾特曼警告公司要做好面對(duì)“艱難氛圍”和經(jīng)濟(jì)逆風(fēng)的準(zhǔn)備,原因是谷歌和OpenAI競(jìng)爭(zhēng)加劇。奧爾特曼正試圖激勵(lì)團(tuán)隊(duì)在未來(lái)幾周內(nèi)重新聚焦OpenAI的核心ChatGPT產(chǎn)品。但據(jù)恩德?tīng)栒f(shuō),這些都是非常被動(dòng)的,缺乏足夠的戰(zhàn)略性。

          針對(duì)該公司持續(xù)發(fā)布新產(chǎn)品——從新AI模型和新圖像生成模型,到網(wǎng)頁(yè)瀏覽器、ChatGPT內(nèi)置購(gòu)物功能,再到本周剛推出的應(yīng)用生態(tài)系統(tǒng)——同時(shí)推進(jìn)大規(guī)?!靶请H之門”數(shù)據(jù)中心建設(shè),恩德?tīng)枌penAI比作網(wǎng)景(Netscape)等互聯(lián)網(wǎng)公司,指出這些公司致富過(guò)快,失去了戰(zhàn)略紀(jì)律。

          “他們跑得太快,真正關(guān)注方向的時(shí)間不多,”他說(shuō)道。

          然而,其他人強(qiáng)烈不同意這種觀點(diǎn)。Futurum Research創(chuàng)始人兼首席執(zhí)行官丹尼爾·紐曼(Daniel Newman)告訴我,擔(dān)心OpenAI的房屋會(huì)倒塌,忽略了大局?!斑@是一個(gè)跨越數(shù)十年的超級(jí)周期,”他說(shuō)道,將公司當(dāng)前AI階段比作Netflix的DVD郵寄時(shí)代——這是隨后真正范式轉(zhuǎn)變的前奏。從未滿足需求和長(zhǎng)期價(jià)值創(chuàng)造的角度來(lái)看,紐曼認(rèn)為OpenAI在算力方面的巨額投資是理性的,而不是魯莽的。

          “我認(rèn)為OpenAI今天擁有的是高質(zhì)量的、未來(lái)三維模擬和建筑效果圖,”紐曼說(shuō)道。他補(bǔ)充說(shuō),真正的問(wèn)題是OpenAI能否獲得足夠的市場(chǎng)份額來(lái)建造它設(shè)想的豪宅。

          “我認(rèn)為OpenAI的真正目標(biāo)是成為超級(jí)規(guī)模企業(yè),”紐曼說(shuō)道?!八麄儗碛谢A(chǔ)設(shè)施、應(yīng)用程序、數(shù)據(jù)、工作流程、智能工具——人們將從OpenAI購(gòu)買他們現(xiàn)在從其他地方獲得的一切。這是一個(gè)非常雄心勃勃的目標(biāo)。不能說(shuō)它會(huì)成功。但如果成功了,這些數(shù)字是有意義的?!?/p>

          尋找粘性或膠水

          最后,我與高德納咨詢公司(Gartner Research)首席分析師阿倫·錢德拉塞卡蘭(Arun Chandrasekaran)交談,他對(duì)我的房屋比喻笑了笑,并試圖避開(kāi),但愿意討論OpenAI是否至少建立在堅(jiān)實(shí)的基礎(chǔ)上。

          “他們確實(shí)發(fā)展得非常快,而且做出了任何[同等規(guī)模]公司從未做過(guò)的巨額承諾,”他說(shuō)道?!拔艺J(rèn)為這是一場(chǎng)風(fēng)險(xiǎn)投資,一個(gè)不無(wú)風(fēng)險(xiǎn)的戰(zhàn)略?!彼赋龊艽蟪潭壬先Q于他們產(chǎn)品在模型層和應(yīng)用層的粘性。

          “這取決于從客戶角度的轉(zhuǎn)換成本,以及其他幾個(gè)因素是否能讓增長(zhǎng)真正按他們?cè)O(shè)想的方式實(shí)現(xiàn),”他說(shuō)道?!澳阏f(shuō)的是一家高增長(zhǎng)公司,但預(yù)期是他們必須以比現(xiàn)在更快的速度增長(zhǎng)。期望是巨大的。”

          “粘性,”我說(shuō)道。“像膠水?像釘子?支撐房屋的東西?”

          他笑了。“是的——像膠水。我說(shuō)粘性,你說(shuō)膠水。”(財(cái)富中文網(wǎng))

          譯者:中慧言-王芳

          Welcome to Eye on AI, with AI reporter Sharon Goldman. In this edition, I compare OpenAI to a house made of…well, no one really knows. Also: OpenAI launches a ChatGPT app store (we'll see if it fares better than their previous custom GPT store)…Anthropic taps Trump-linked Bitcoin miner for a massive AI power build…Anthropic's Claude ran a snack operation in the Wall Street Journal newsroom…NOAA says its new AI-driven weather models improve forecast speed and accuracy…Google debuts a surprisingly powerful Flash version of its Gemini 3 model…and the U.K. AI Safety Institute finds that a large percentage of Britons have used chatbots for emotional support.

          Talk about an expensive building project. OpenAI is reportedly raising tens of fresh billions at a 750billionvaluation,including750 billion valuation, including 10 billion from Amazon. It is pouring money into compute — and literally pouring concrete into the data centers that power AI chips—which the company says it needs to keep constructing the towering stack of models and applications that more than 800 million users now rely on.

          The cost has inspired both awe and deep unease. Industry observers watch OpenAI's expansion the way they might watch the Empire State Building rise — with a budget that keeps climbing as fast as the structure itself. (The actual Empire State Building, it's important to note, only cost about $700 million in today's money and came in under budget.) And some skeptics are increasingly convinced that the entire edifice is a monument to hubris that will come tumbling down before long.

          Here's how I think about it: If OpenAI is a house, it's still in the early stages of construction — but no one agrees what it's made of. The plans are undeniably ambitious, pushing the structure to unprecedented heights. Is this a house made of cards? Of teetering wooden pillars? Of solid concrete? The question is whether whatever structure is being built can actually hold the weight already being placed on it.

          The experts are split

          That uncertainty has split the experts I've spoken to. Technology analyst Rob Enderle said he would like to see OpenAI resting on a firmer foundation. “I would feel much more comfortable if they had a much stronger base in some of the basics,” he told me, particularly around making products trustworthy enough for enterprise businesses to increase adoption. He added that OpenAI has at times “gone off the rails” in terms of direction, pointing out that the company's original independent safety and ethics oversight structures have been sidelined since CEO Sam Altman was reinstated after being briefly fired in November 2023. These days, he argued, OpenAI is trying to compete with everyone at once; reacting to rivals rather than executing a clear roadmap; and spending heavily without clear prioritization.

          A recognition that it may have become distracted by trying to do much at once was part of the reason OpenAI CEO Sam Altman declared a “code red” at the company two weeks ago, as Fortune reported in an in-depth new feature this week. The story looks at the why, the how, and the what of OpenAI's “code red” and why Altman has warned the company to brace for “rough vibes” and economic headwinds in the face of increased competition from Google and OpenAI. Altman is trying to light a fire under his team to refocus on OpenAI's core ChatGPT offerings over the coming weeks. But, according to Enderle, this is all very reactive and not strategic enough.

          Commenting on the company's constant shipping — from new AI models and a new image generation model, to a web browser, shopping features inside ChatGPT, and a new app ecosystem launched just this week — alongside a massive Stargate data-center buildout, Enderle compared OpenAI to Netscape and other dot-com companies that got rich too fast and lost strategic discipline.

          “They're running so fast, they're not really focusing on direction very much,” he said.

          Others, however, strongly disagree. Futurum Research founder and CEO Daniel Newman told me that concerns about OpenAI's house collapsing miss the bigger picture. “This is a multi-decade supercycle,” he said, likening the company's current phase of AI to Netflix's DVD-by-mail era — a precursor to the true paradigm shift that followed. From the perspective of unmet demand and long-term value creation, Newman believes OpenAI's massive compute investments are rational, not reckless.

          “I would call what [OpenAI] has today very high-quality three-dimensional simulations and architectural renderings of a future,” Newman said. The real question, he added, is whether OpenAI can win enough market share to build the mansion it's envisioning.

          “I think OpenAI's real goal is to become a hyperscaler,” Newman said. “They'll have the infrastructure, the applications, the data, the workflows, the agentic tools — and people will buy everything they now get elsewhere from OpenAI instead. It's an incredibly ambitious goal. There's nothing to say it will work. But if it does, the numbers make sense.”

          Searching for stickiness, or glue

          Lastly, I spoke to Arun Chandrasekaran, principal analyst at Gartner Research, who chuckled and ducked away from my house metaphor, but was willing to address whether OpenAI was at least building on solid ground.

          “They are indeed growing really fast, and they are making an enormous amount of commitments far beyond what any company [of their size] has ever made,” he said. “It is a risky bet, I would argue, a strategy that does not come without risks.” A lot of it is predicated on how sticky their products are, he pointed out, both at the model and application layer.

          “It depends on the switching costs from a customer perspective, and a few other factors in terms of whether the growth really pans out the way they've envisioned,” he said. “You're talking about a high growth company, but the expectation is that they're going to have to grow at a much faster clip than what they're growing. The expectations are enormous.”

          Stickiness, I said. Like glue? Nails? Something to hold the house up?

          He laughed. “Yes — like glue. I say stickiness, you say glue.”

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