Double Harvard grad Adam Presser is taking the helm of TikTok’s new U.S. joint venture—and he’s looking to turn a regulatory reset for the Chinese company into a lasting success.

Presser previously served as TikTok CEO Shou Zi Chew’s chief of staff between April 2022 and July 2023 before working his way up to head of operations and finally to TikTok’s head of operations and trust & safety, according to his LinkedIn profile. Based in Los Angeles, Presser now has to tackle one of the most politically fraught jobs in tech: running TikTok’s newly created U.S. entity as it tries to reassure Washington and retain users.

TikTok did not immediately respond to Fortune’s request for comment.

Still, Presser may be well prepared for the challenge based on his top-tier education and a nearly 20-year-long corporate career. He attended the private Harvard-Westlake School for high school. Then he went on to Yale, where he received an undergraduate degree in Chinese Language and an M.A. in East Asian studies. During his time at Yale, Presser earned the Richard U. Light Fellowship to study Chinese abroad in China.

His interest in China began with Chinese movies, he said in an alumni interview in 2023 with the Los Angeles-based John Thomas Dye School, which he attended before Harvard-Westlake.

“For three years in high school, I watched Chinese movies and had this incredibly eye-opening experience of feeling like, on the surface this was a very foreign and different language and culture, but through the movies, you could start to appreciate that actually so many of the themes are the same as what you would see in any typical Western movie,” Presser is quoted as saying.

Education and corporate career

After Yale, he received an MBA from Harvard Business School as well as a law degree from Harvard Law School.

Early in his corporate career, Presser used his Chinese language skills as a senior director for Ticketmaster in China. Later, he served in senior roles, first at Warner Bros. Entertainment and then WarnerMedia. At WarnerMedia, one of his roles included head of the company’s business in China, Australia, and New Zealand.

Presser’s international roles and his experience in China may serve him well as TikTok’s U.S. joint venture strives to protect Americans’ data while providing a “global TikTok experience,” according to the company’s announcement.

The U.S. TikTok venture, dubbed TikTok USDS Joint Venture, was announced Thursday and will be mostly owned by American investors. Under the new structure, TikTok parent company ByteDance, which is based in China, retains only a 19.9% stake to comply with The Protecting Americans from Foreign Adversary Controlled Applications Act, passed by Congress in 2024. Oracle, investment firm Silver Lake, as well as Abu Dhabi’s state-owned investment firm MGX will each own 15% of the venture, according to a company statement.

While TikTok’s Chew will sit on the U.S. joint venture’s board, Presser is now the day-to-day face of the U.S. business at a moment when the company’s every governance detail is likely to be scrutinized. Also serving on the board will be representatives from Silverlake, Oracle, and MGX, among others.

Presser’s promotion “reads like a continuity-and-credibility move,” Shawn Cole, president and co-founder of Cowen Partners Executive Search, told Fortune. Cole described Presser as a company insider with institutional media knowledge and direct ties to TikTok’s CEO, as well as a leader who “understands the intricacies of U.S. regulatory scrutiny,” thanks to his previous work as the head of trust and safety at TikTok.

TikTok’s U.S. entity is the culmination of a long-running effort by both President Donald Trump and American politicians to force a separation from Chinese control—with the threat of an outright ban—over fears the platform could be used to access Americans’ data or influence public opinion.

Still, with Presser at the top, Cole said he expects TikTok’s U.S. joint venture to serve merely as an evolution rather than a reinvention.

“The agreement is designed to ease U.S. government concerns, and Presser is a logical choice to carry that message,” he said.