年度7大應用軟件開發商大閱兵
|
Dropbox：隨時隨地的云端儲物柜 ????2007年，杜魯?休斯頓與人聯合創建了Dropbox公司。Dropbox能讓用戶將數碼文件儲存在一個電子儲物柜中，用戶可在幾乎所有聯網的設備上存取、分享這些文件。它的優勢在于其簡潔。通過這一軟件或網站，用戶可像處理任何普通的電腦文檔一樣使用自己上傳的文件，用圖庫相冊軟件Gallery格式瀏覽圖片并與非本軟件用戶實現共享。 ????自去年1月開始至今，這項服務的用戶已從400萬人猛增至2,500萬人。現在，雖然Dropbox沒有花一分錢做廣告，但每天上傳儲存的文件達到2億份。正如今年早些時候休斯頓向《財富》雜志透露的，這一成就完全要歸功于口碑效應。現在，30%的新注冊用戶是通過用戶推薦項目而來的，用戶每成功推薦一人就能獲得額外的250MB免費空間。新增用戶中另外20%要歸功于該服務便捷的文件共享功能，文件四處傳播的同時，其他用戶也會受到吸引，從而轉投這一服務。而盡管Dropbox的主要精力放在普通用戶上，但現在成千上萬的企業也開始成為其用戶，包括美聯航（United Airlines），紅牛公司（Red Bull）和Tishman建筑公司（Tishman Construction）。這家建筑公司是紐約世貿中心一號（One World Trade Center）的承建商。 ????下一步會怎樣？據傳，該公司將以超過50億美元的估值，展開規模在2億美元到3億美元之間的新一輪融資。 |
Cloud: Dropbox ????Co-founded by Drew Houston in 2007, Dropbox lets users store digital files in an electronic locker the owner can access or share on nearly any Internet-connected device. Its strength lies in its simplicity. Users can interact with their uploaded files via the Dropbox app or website as if they were in any regular computer folder, view photos in Gallery format and share them with non-users. ????Since last January, the service has exploded from 4 million to 25 million users. Now, some 200 million files are saved on the service daily -- despite the fact that Dropbox has spent zero on advertising. As Houston told Fortune earlier this year, it's all thanks to word of mouth. Some 30% of new sign-ups now come via its user referral program, where users get an additional 250 MB free for each successful referral. Another 20% are due to its easy file-sharing features -- that proselytize the service when files are passed around. And despite Dropbox's focus on consumers, it counts hundreds of thousands of businesses among its customers now, including United Airlines, Red Bull and Tishman Construction, the construction manager for One World Trade Center in New York City. ????Up next? Another rumored round of funding between $200 million and $300 million at a $5 billion-plus valuation. |
