喬布斯這些年：《財富》封面故事回顧

標題：喬布斯遭遇滑鐵盧

????作者：Bro Uttal

??? 領導蘋果公司實現變革的難度遠遠超過斯庫利（1983年至1993年期間擔任蘋果公司首席執行官——譯注）最初的想象。喬布斯執掌公司時，蘋果對產品的關注近乎狂熱：他所描繪的“酷斃了”的新型電腦讓公司上下興奮不已。但到1984年年初，斯庫利卻將蘋果的所有部門整合成三個：一個負責公司所有產品的銷售，一個負責蘋果二代產品系列，另外一個則主要負責公司即將推出的麥金塔（Macintosh）電腦，并由喬布斯擔任該部門總經理。

??? By Bro Uttal

??? Transforming Apple was a tougher task than Sculley first imagined. Under Jobs the company had acquired a near-maniacal focus on products: the chairman electrified Apple's corps with talk of "insanely great" new computers. By the beginning of 1984, though, Sculley had managed to consolidate Apple's divisions into just three: a sales division for all products, a division for the Apple II family of products, and one with the forthcoming Macintosh as its centerpiece and Jobs as its general manager.