印度IT業(yè)轉(zhuǎn)戰(zhàn)好萊塢大銀幕

????一些印度公司在與電影制作公司進(jìn)行前沿技術(shù)合作的過(guò)程中看到了推動(dòng)行業(yè)發(fā)展到更高層次的大好機(jī)會(huì)。積極開(kāi)展合作能夠促進(jìn)技術(shù)轉(zhuǎn)移，這一點(diǎn)已經(jīng)在全世界發(fā)展中國(guó)家的很多行業(yè)得到了驗(yàn)證，比如采礦和汽車制造業(yè)。

????對(duì)此，信實(shí)媒體首席執(zhí)行官阿尼爾?阿君顯得很樂(lè)觀。他說(shuō)：“我們與數(shù)字領(lǐng)域公司的合作將帶來(lái)制作能力和技術(shù)轉(zhuǎn)移方面的跨越式發(fā)展，因此，這一合作將“產(chǎn)生顛覆性的影響”。信實(shí)媒體現(xiàn)在擁有600名3D和視效美術(shù)師，并計(jì)劃到明年增加至1,000名，有望幫助公司在迅速膨脹的市場(chǎng)里贏得更大的份額。

????印度公司的興趣并不僅僅停留在為西方觀眾制作出更好看的影片。很多公司都把目光投向了迅速發(fā)展但內(nèi)容匱乏的國(guó)內(nèi)市場(chǎng)，他們希望借助這一契機(jī)充分利用先進(jìn)的娛樂(lè)技術(shù)。印度國(guó)內(nèi)多功能影院、有線和衛(wèi)星電視服務(wù)蓬勃發(fā)展，這使得市場(chǎng)對(duì)電影的需求非常大。

????普華永道預(yù)計(jì)，印度多功能影院的數(shù)量到2015年將會(huì)翻番，達(dá)到約500家。電視市場(chǎng)規(guī)模將從68億美元發(fā)展壯大到134億美元。

????然而，與傳統(tǒng)IT行業(yè)類似，這一新興行業(yè)也面臨著諸多困難。由于人才短缺，印度公司不得不在培訓(xùn)員工方面投入重金。但是，畢馬威的研究報(bào)告指出，人才短缺導(dǎo)致從物色人才到留住人才過(guò)程中的一系列損耗；對(duì)公司高管來(lái)說(shuō)，這也是一大難題。此外，其他亞洲國(guó)家的競(jìng)爭(zhēng)力也越來(lái)越強(qiáng)，比如新加坡和馬來(lái)西亞，都在為招徠業(yè)務(wù)而積極提供大量資金和補(bǔ)貼支持。

????如果能成功克服上述困難，并實(shí)現(xiàn)自己的宏偉愿景，印度很有可能成為未來(lái)電影業(yè)的“主角”。

????譯者：李玫曉/汪皓

????In partnering with production companies doing cutting edge work, some Indian players see an opportunity to take their industries to a new level. Aggressive deal making could set the stage for technology and skills transfers, much like it has in developing economies around the world in industries as diverse as mining and automobile manufacturing.

????Naturally, RelianceMediaWorks's CEO, Anil Arjun, is bullish. He argues that the company's deal with Digital Domain will be "a game-changer due to the significant leap in available capacities and technology transfer" it will allow. The company currently has a roster of 600 3D and visual effects artists but plans to expand to 1,000 next year. That should allow it to take a bigger slice of a ballooning market.

????The interest for Indian firms doesn't stop at making better pictures for Western audiences, either. Many are also eyeing the opportunity to repurpose advanced entertainment technology for the fast growing and content hungry domestic market. A boom in multiplex theaters and cable and satellite services is leading to massive demand for films.

????PricewaterhouseCoopers predicts the number of multiplexes in India will double to about 500 by 2015 and that the television market will expand to $13.4 billion from $6.8 billion over that time.

????The industry faces plenty of obstacles, though -- many similar to the ones traditional IT firms struggled with. Talent is in short supply and Indian companies have to invest heavily in training employees. But the scarcity results in poaching and controlling attrition is now a key challenge for executives, KPMG notes. What's more, other Asian countries are increasingly competitive. Singapore and Malaysia, for instance, are offering aggressive funding and subsidies to woo business.

????Still, if the industry can overcome these hurdles and realize its bold ambitions, it could play a major role in what consumers see on the silver screen.