谷歌借力‘消費化’挺進企業級市場

你們的平臺策略是什么？

????我們進入企業級市場的時間有些晚。不過，我們擁有不少真正令人矚目的核心資產。我們在海量數據領域的優勢無人能敵。依靠這一優勢，我們得以開發出谷歌應用引擎（Google App Engine）等產品，開發者能利用它們構建、搭載自己的應用程序。我們在“平臺即服務”方面進展神速。我們同時還開發出了自己的核心基礎設施產品——第一款產品是存儲。我們擁有不少自主研發、具有絕對自主知識產權的技術。我們是世界上最大的海量數據公司，我們發明了很多海量數據處理專利算法。我們開發了一個名為“預測”的應用程序接口（API），目前正在福特（Ford）汽車上進行測試。

谷歌可以提供哪些亞馬遜（Amazon）力所不能及的服務嗎？

????亞馬遜發展得很好，不過我們認為它是一家純粹的基礎設施公司。谷歌和它的不同之處在于，我們能開發出越來越豐富的應用程序接口——例如翻譯、海量數據、預測等。開發者們能充分利用這些需要耗費幾百年的人力才開發出來的算法。平臺是我們策略中最為重要的一部分，從我們過去半年所發布的產品中就能看到這一點。更多新產品正蓄勢待發。

????譯者：項航

What's your platform strategy?

????We've come a little late to that party. But we have some really interesting core structural assets. There are things that we do in the data center at scale that nobody else does. On top of that we built certain products like the Google App Engine for developers to build and host their apps. Our platform-as-a-service is growing very fast. We also make our core infrastructure available. The first product we had was storage. And we have several different fairly proprietary pieces of technology that we're opening up. We are the largest big data company in the world, and we built proprietary algorithms for managing that data. There's an API called prediction that we made available, and it's now being used inside Ford (F) vehicles, in a beta stage.

Can you offer anything that Amazon (AMZN) can't?

????We think Amazon's done a nice job, but they're a pure infrastructure commodity play. The differentiating capabilities will be as we open up more and more of these APIs -- like translate, big data, prediction and more. Developers will be able to take advantage of hundreds of years of manpower of building those algorithms. Platform is a very important part of our strategy, and you can see that from the last two quarters of our product launches. And there's more coming.