社交網絡何去何從

???但是，企業級社交網絡的潛力實際上要遠不只于此。李分析說，正如同電子郵件改變了公司內員工們的溝通方式一樣，由于社交網絡的本質即在于鼓勵分享，因而借助它，員工能夠完成特別的協同工作，避免項目中重復的環節，簡化流程，加強信息在公司內不同層級間的流動，從而使辦公室溝通更為順暢、高效。

????比如，當史蒂芬?埃洛普出任諾基亞公司（Nokia）的首席執行官時，他就使用Socialcast詢問員工希望公司做出哪些改變。Altimeter報告總結道：“這種對話形式不僅幫助他了解了諾基亞的組織結構，而且還傳遞了一個信息：領導層和員工之間正在形成一種新型的關系。”

????此外，社交網絡學起來很容易上手，因為不少人已經對Facebook、Twitter、以及LinkedIn和Pinterest等專業社交網絡都再熟悉不過。但是，迄今尚未出現一個企業級社交網絡平臺能讓職場人士像很多人對消費類社交網絡那樣一見傾心。這對企業級社交網絡公司而言不啻絕佳的良機。就像Facebook之于個人交際，LinkedIn之于商務關系一樣，企業級社交網絡對于公司員工也起著同等重要的作用。這個龐大的市場亟待開發。

????譯者：大海

????But the potential could be much greater. Just as email changed how workers communicate in a company, social networks – which, Li argues, by their very nature encourage sharing – have the potential to make office communications more fluid and efficient by forming ad-hoc collaboration, avoiding duplication in projects, streamlining processes and increasing the flow of information among hierarchical levels.

????As an example, when Stephen Elop became Nokia's (NOK) CEO, he used Socialcast to ask employees what needed to change. "The dialog not only helped him learn from the organization, but also signaled that a new type of relationship was dawning between the leadership and employees," the Altimeter report said.

????And social networks don't have much of a learning curve, since many people are familiar with Facebook, Twitter and specialized sites like LinkedIn and Pinterest. But there hasn't yet been yet a platform that causes workers to take to it intuitively, the way so many people have to those consumer social networks. And that leaves a huge opportunity for a enterprise social networking company. What Facebook did for friendships and LinkedIn did for industry connections, enterprise social networks can do for a company's workforce. It's a big market waiting for someone to conquer it.