企業移動應用的時尚進化

????當然，很多公司目前還處在比較初級的階段，也就是努力確保員工能用他們的各種新潮電子設備安全地收發電子郵件。無論是在公司內部組建專門團隊開發移動應用，還是從Taptera這樣的公司購買版權，都價格不菲。但員工自帶移動設備的趨勢蘊藏著巨大的潛能。既然員工無時無刻不把手機或者平板電腦帶在身邊，用來工作或娛樂，那么為什么不給這些設備安裝一些有用的應用軟件呢——比如說，當客戶出現在附近位置時發出提醒？

????“移動設備已經成為新時代的前端，”Taptera首席執行官歐康納說。“今天，它正在引領移動領域的各種前沿。”

????（Taptera的應用軟件在蘋果的App Store上免費提供——但這些軟件對個人用戶并沒多大意義。市場上還有許多其它的企業移動應用，例如財務報表應用Expensify、商務社交網站LinkedIn旗下的名片管理應用CardMunch、會議應用Conference Me In、以及被商務差旅和報銷服務供應商Concur收購的行程規劃工具Tripit。）

????譯者：珠珠

????Of course, many companies are still busy grappling with how to give employees secure access to email on the slew of new devices entering the workplace. And developing mobile apps in-house—or licensing them from companies like Taptera—isn't cheap. But there's a lot of untapped potential on mobile devices in the enterprise. Employees are carrying their phones and tablets with them at all times, and using them for work and play. So why not give them an app that sends alerts when a sales lead is down the street?

????"Mobile is the new front end," says Taptera CEO O'Connor. "It's leading a lot of the application space today."

????(Taptera's apps are available on Apple's App Store--again, they're not much use without a corporate account. But there are plenty of other mobile apps for the enterprise out there: Check out Expensify, LinkedIn's (LNKD) CardMunch, Conference Me In and Tripit, now owned by Concur (CNQR).)