社交媒體10大明星企業
ALEX KONRAD
2012-05-10
為改善經營，星巴克、百事可樂和耐克等公司已經探索出了應用社交媒體的創新方法，本文將逐一介紹他們的做法。
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星巴克 ????大約18萬人（和約3,000萬粉絲）在Facebook上討論星巴克咖啡（Starbucks），因此該公司在Facebook上的頁面和其他公司有很大不同。人們可以從訪客的Facebook好友聊星巴克的帖子中可以找到優惠信息、合適的社區服務和對不滿消費者的直接反饋。此外，用戶還可以輕松管理星巴克會員卡，或向朋友發送電子禮物。 |
Starbucks ????The coffee company's Facebook page will look more different than many other corporate sites given the almost 180,000 people (and nearly 30 million fans) talking about the company on Facebook. Mixed in between posts mentioning the company by a viewer's own Facebook friends, you'll find deals, a healthy dose of community service, and direct feedback for upset customers. It's also easy for users to manage their Starbucks card or send e-gifts to friends. |
