社交媒體10大明星企業
ALEX KONRAD
2012-05-10
為改善經營，星巴克、百事可樂和耐克等公司已經探索出了應用社交媒體的創新方法，本文將逐一介紹他們的做法。
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耐克 ????耐克（Nike）的推特賬戶家族包括：擁有36.8萬粉絲的主賬戶@Nike、@NikeNYC等商店的個性化帳戶以及@nikebasketball等專項運動賬戶。這些帳戶旨在與粉絲進行直接互動，進行宣傳，例如 運動衫追逐賽（jersey chase）。即使是耐克的主賬戶，也到處可見流行詞匯；但是當新鞋在上架銷售時，耐克全面開花的數十個帳戶足可以幫助滿足粉絲們的狂熱追捧。 |
Nike ????Nike's family of Twitter accounts includes its main handle @Nike, featuring 368,000 followers, as well as specialized accounts for stores, such as @NikeNYC, and specific sports, such as @nikebasketball. The accounts aim to engage fans with direct interaction and promotions such as a jersey chase. Buzzwords abound on even the main account, but the reach of Nike's dozens of accounts helps feed the craze when a new shoe line rolls out to stores. |
