財富500強(qiáng)公司熱衷用Instagram與消費(fèi)者互動

????早在Facebook出資10億美元收購圖片共享應(yīng)用程序Instagram的前一年，通用電氣（General Electric）就已加入Instragram的使用者之列。Instagram的用戶在智能手機(jī)上拍攝和分享圖片，并且“關(guān)注”其他人發(fā)布的圖片。目前，通用電氣（在財富美國500強(qiáng)中排名第6）的粉絲有86066人。Instagram的復(fù)古濾鏡使成立至今已有120個年頭的通用電氣的照片看起來像是公司的歷史記錄。但這些照片其實(shí)均是在當(dāng)下拍攝的。星巴克（Starbucks，財富美國500強(qiáng)第227名）與塔吉特百貨（Target，財富美國500強(qiáng)第38名）雖然也有許多粉絲（分別為526，009和12979人），但它們的照片以產(chǎn)品為主，而通用電氣的照片則顯示了這家公司建造大型機(jī)器的過程。

????About a year before Facebook bought the photo-sharing app Instagram for $1 billion, General Electric (GE) joined. Instagram users take and share pictures on their smartphones and "follow" other users' photostreams. GE (No. 6 on the Fortune 500) has 86,066 followers. Instagram's retro-filters can make GE's photos look like a history of the company, which turns 120 this year. But the shots are current. Starbucks (No. 227) and Target (No. 38) may have many followers (526,009 and 12,979, respectively), but their pics feature products, while GE's show a process, a look at how the company builds its big machines.