微軟收購Yammer背后的玄機

????的確，企業IT之所以出現風云激蕩的變化，很大程度上就是由于移動化的驅使。安裝了基于云計算的軟件之后，人們幾乎可以使用移動設備在任何地方工作。移動設備要求應用程序具有好看、好用的界面。“自帶設備上班”的現象使員工們從此不必整日守在桌前面對著依賴上一代軟件的沉重的老式PC。同時平板電腦和智能手機也越來越社交化。微軟發布了新的Surface平板電腦之后，甚至連那些反感蘋果的職場人恐怕也要被移動化招安了。

????Facebook的IPO后，許多投資者都驚呼“科技已死”。或許消費性社交媒體今年夏天的確有所降溫，但企業市場卻絕非如此。正如Inc的埃里克?謝爾曼所寫的那樣，“實用”永遠比“酷”強（而且也更有利可圖）。他解釋道：“愛情和友情至今依然沒能產生一個能賺錢的新經濟。”而企業軟件有著清晰的企業用途和明確的生錢途徑，因此是一棵IT業的常青樹。

????畢竟企業界每年花在上一代企業IT上的錢——包括花在軟件、數據中心和PC上的錢，已經達到另人震驚的6,000億美元。隨著這些笨拙的體系逐漸淡出歷史舞臺，為移動時代設計的基于云計算和“軟件即服務”的企業解決方案必將迎來更廣闊的商機。

????本文作者萊恩?霍姆斯是HootSuite公司的首席執行官。他的公司是一個社交媒體管理系統，擁有400萬名用戶，其中包括79家《財富》（Fortune）100強企業。由于每天的工作都涉及管理Facebook、Twitter以及其它全球最大的社交網絡，因此霍姆斯在大企業與社交網絡的交叉領域是一名專家。他經常為《紐約時報》（New York Times）、《華爾街日報》等提供咨詢，并經常在TEDx、SXSW等重大科技會議上發表演說。

????譯者：樸成奎

????Indeed, it's the move to mobile that has driven, in large part, the changes roiling enterprise IT. Mobile devices run on cloud-based software, accessible from anywhere. They demand apps with slick, easy-to-use interfaces. The BYOD (Bring Your Own Device) phenomenon lets employees circumvent and subvert clunky, legacy PCs bloated with yesterday's enterprise software. And tablets and smartphones are aggressively social. Microsoft's launch of its new Surface tablet should bring even Apple-averse workplaces into the mobile fold.

????In the wake of the Facebook IPO, investors have wondered out loud whether tech is down for the count. While consumer social media may be cooling for the summer, the enterprise market is certainly not. As Inc's Erik Sherman writes, useful is always better (and more profitable) than cool: "[There] still isn't a new economy to run on love and links," he explains. Enterprise software - i.e. tools with clear corporate applications and a clear path to monetization - is a perennial performer.

????All in, annual spending on last-generation enterprise computing - on-premises software, data centers and PCs - comes to a staggering $600 billion. As those clunky legacy systems get phased out, opportunities exist for cloud-based, SaaS enterprise solutions built for the mobile era.

????Ryan Holmes is the CEO of HootSuite, a social media management system with four million users, including 79 of the Fortune 100 companies. In the trenches everyday with Facebook, Twitter and the world's largest social networks, Holmes is an expert at the intersection of social media and big business. He is consulted regularly by The New York Times, Wall Street Journal and other outlets and speaks at TEDx, SXSW and major tech conferences