云端個人數(shù)據(jù)管理中樞有望終結(jié)iPhone

????那么如何盈利呢？尊重隱私、以用戶為中心理念的倡導(dǎo)者、同時也是個人數(shù)據(jù)生態(tài)公會（Personal Data Ecosystem Consortium）的執(zhí)行主任卡利亞?哈姆林分享了一份題為《個人數(shù)據(jù)格局》（Personal Data Landscape）的報告中的部分內(nèi)容。這份尚未發(fā)表的報告歸納了三種主要的商業(yè)模式。例如，存放在數(shù)據(jù)保險箱的數(shù)據(jù)或者是通過實時網(wǎng)站瀏覽讀取的數(shù)據(jù)都可以由擁有信息的消費者本人明碼實價地出售；或者是通過專門出售信息給廣告商的第三方供應(yīng)商來進行交易；或者，在數(shù)據(jù)聚合服務(wù)平臺的支持下，用戶把自己的數(shù)據(jù)與其他人的匯集到一起，進入一個更大的、能與其它商家或者服務(wù)商一道出售（或者共享）的資源庫。哈姆林強調(diào)：“可能還有其他更多模式。”。

????Azigo公司的保羅?特里維希克還提供了一些細微差別情況，認為廣告商出于對自己有利的原因?qū){(diào)整他們與消費者之間的關(guān)系。戴維?西格爾的觀點是，如果客戶成為一種優(yōu)質(zhì)數(shù)據(jù)的來源，偷偷摸摸的數(shù)據(jù)挖掘就沒什么必要了。將個人數(shù)據(jù)遷移到云端的進程已經(jīng)發(fā)展到了關(guān)鍵階段。這種轉(zhuǎn)變最終確立的標志是什么呢？西格爾說：“當智能手機變成……傻瓜機的時候。當像樂金（LG）、三星（Samsung）或者HTC等公司生產(chǎn)出無需本地存儲、能從網(wǎng)絡(luò)獲得一切數(shù)據(jù)的手機時，傻瓜手機的時代就正式宣告來臨了。”根據(jù)這種觀點，到那時，個人信息保險箱就會成為使用一切高科技設(shè)備的體驗中樞。

????西格爾還稱，屆時，蘋果公司將不得不開始開發(fā)美輪美奐的個人信息保險箱。

????譯者：默默

????How then to profit? Kaliya Hamlin, a privacy and user-centric advocate and executive director of the Personal Data Ecosystem Consortium, shared sections of an unpublished report "Personal Data Landscape," which outlines three primary business models. As an example, data stored in lockers or accessed via real-time Web browsing can be explicitly for sale-by-owner, or brokered through third-party vendors who sell the information to advertisers. Or, with data aggregation services, users pool their data with others into a larger repository that's sold (or shared) with businesses and services. "There are likely many more models," stresses Hamlin.

????Azigo's Paul Trevithick offers a nuanced position, reasoning that advertisers will adjust their relationship with consumers because it's in their best interest to do so. If customers become a source of quality data, the need for dodgy data mining is minimized. Which is David Siegel's point. The great migration of personal data to the cloud has reached a critical phase. What will seal the transition? "When smartphones become…dumb," he says. "When a company like LG, or Samsung, or HTC makes a phone that has no local storage and gets everything from the web then the era of the dumb phone will begin." At that point, so goes the argument, a personal locker will become the center of the experience of using any device.

????According to Siegel, Apple will then have to start making data lockers that are, well, beautiful.