迪士尼

????迪士尼公司（Disney）可以使用多種素材，激發3.25億Facebook粉絲的懷舊情結和忠誠度（這一數據包括各個業態頁面的粉絲）。公司從最受粉絲喜愛的電影中截取照片，發布之后往往能獲得數萬粉絲給出“喜歡”的反饋，盡管這無法改變電影《異星戰場》（John Carter）讓公司遭受巨額虧損的現實。迪士尼粉絲可以下載各種桌面墻紙，還能查看時下最熱鬧的是哪些電影的粉絲頁面。

Disney

????There's a lot of material with which Disney can invoke the nostalgia and loyalty of its 325 million Facebook fans. (That figure combines its various properties' pages.) Photo posts of moments from the company's most beloved films regularly draw tens of thousands of "Likes," even if those couldn't save "John Carter" from costing the company a major write-down. Disney fans can download various desktop wallpapers and see which movies' fan pages are generating the most buzz.

星巴克

????大約18萬人（和約3,000萬粉絲）在Facebook上討論星巴克咖啡（Starbucks），因此該公司在Facebook上的頁面和其他公司有很大不同。人們可以從訪客的Facebook好友聊星巴克的帖子中可以找到優惠信息、合適的社區服務和對不滿消費者的直接反饋。此外，用戶還可以輕松管理星巴克會員卡，或向朋友發送電子禮物。

Starbucks

????The coffee company's Facebook page will look more different than many other corporate sites given the almost 180,000 people (and nearly 30 million fans) talking about the company on Facebook. Mixed in between posts mentioning the company by a viewer's own Facebook friends, you'll find deals, a healthy dose of community service, and direct feedback for upset customers. It's also easy for users to manage their Starbucks card or send e-gifts to friends.

谷歌

????谷歌公司（Google）帳戶“A Googler”擁有大約46萬粉絲，定期發帖，介紹谷歌的功能和內部觀點。例如，近期的一個鏈接指向公司官方博客的一篇文章，內容是公司篩選最差廣告的做法。此外，谷歌公司還慷慨地設置了一些外部鏈接，指向介紹公司實踐。但是，谷歌公司在Twitter上的影響力在于其個性化帳戶的深度，而這也正是我們將這家公司選為1月社交媒體明星公司的原因之一。谷歌開設了一批提供定向更新的專屬賬戶，谷歌地圖（Google Maps）、谷歌開發者（Google Maps）和谷歌分析（Google Analytics）只是其中三個，各有10萬多粉絲。

Google

????"A Googler," the @google account with about 4,600,00 followers, regularly posts new Google functionalities and inside looks, such as a recent link to an official blog post on how the company screens out bad ads. Google also generously links out to articles shedding light on company practices. But the strength of Google's Twitter presence, one of the reasons we named it a social media star in January, lies in the depth of its specialized accounts. Google Maps (@googlemaps), Google Developers (@googledevs) and Google Analytics (@googleanalytics) are just three of the group of dedicated accounts that provide more targeted updates, each for over 100,000 followers.